Elavon Helps Protect Businesses and Cardholders from Fraud, Outpaces Industry Average for EMV Adoption

MasterCard® data shows Elavon with higher penetration than competitors

ATLANTA–(BUSINESS WIRE)–Just four months after the EMV liability shift took place, MasterCard®
reports that Elavon, a leading global payments provider and subsidiary
of U.S. Bancorp, is among MasterCard’s leading acquiring partners for
growing acceptance of EMV transactions. Since the Oct. 1, 2015 liability
shift date occurred, approximately 38 percent of Elavon’s U.S. customer
locations are actively accepting chip card transactions, significantly
higher than the industry average of approximately 22 percent for EMV

“EMV is an important security layer, protecting U.S. consumers from
counterfeit card fraud. Elavon has made a real commitment to educating
its customers about the need to accept chip payments as well as
deploying other security measures to protect against fraudulent
activities,” Michael Cyr, executive vice president, North American
market development, MasterCard.

The EMV liability shift is part of an overall industry transition to
provide businesses with more security at the point of sale. EMV – which
stands for EuroPay, MasterCard and Visa – is chip technology embedded
into credit and debit cards that integrates with payment terminals to
enhance fraud protection at the point of sale. EMV is one of several
security technologies the industry is deploying to counteract fraud in
all stages of a payment transaction, including tokenization and

While the official liability shift began in October, full adoption of
chip technology in the U.S. is not predicted to be completed until 2017.

“Our expertise in EMV payment acceptance in other parts of the world
prepared us for the shift here in the United States. MasterCard’s
endorsement is a testament to the commitment we’ve made to prepare our
customers for the shift,” said Guy Harris, president of Elavon North
America. “We’re also taking the opportunity to provide customers with
the latest in payment offerings such as mobile payments and other
security technology.”

Elavon currently offers EMV technology through a variety of its
innovative payments solutions such as Simplify
software application, Safe-t
for small businesses and its Commerce
certification software.

About Elavon (www.elavon.com)

Elavon is an independent card payments specialist owned
by U.S. Bank, the fifth-largest bank in the United States, and provides
end-to-end payment processing solutions and services to more than 1.3
million customers in the United States, Europe, Canada, Mexico, Brazil
and Puerto Rico. As the #1 provider for airlines and a top five provider
for hospitality, healthcare, retail, and public sector/education,
Elavon’s innovative payment solutions are designed to solve pain points
for businesses from small to enterprise-sized.


Dana Stone, 303-809-2199