Find More With Remarkable Spring Fashion at Macy’s

Seek style inspiration online at Macy’s Presents The Edit, curated by
Macy’s Fashion Office

Macy’s spring 2019 campaign, Find More, highlights the feeling of
confidence and self-expression created by wearing the perfect look

@macys social explores all the ways to “Redefine Beautiful”

NEW YORK–(BUSINESS WIRE)–This spring, Macy’s is celebrating beauty in all its forms, expanding
and redefining the word through a deeply personal campaign and fresh
fashion assortment that speaks to individuality. The seasonal transition
encourages a new outlook on self-expression, encompassing fashion,
beauty and home at Macy’s. Inspired by the sea with hues of blue and
white, the combination creates a feeling of coastal cool, while an
elevated palette of pastels and metallic add an air of sophistication. Macy’s
Presents The Edit
is the digital destination to explore these
trends, as well as find inspiration and dive into must-have It List
items curated by the experts in Macy’s Fashion Office. These trends and
more are featured in Macy’s new television spot, “Find More,” which
follows everyday remarkable women using fashion to display confidence
and personal expression. Macy’s social media is also challenging
expectations through a new campaign called Redefining Beautiful,
exploring the diverse and personal meanings of the word through a series
of individual portraits.


“Spring brings inspiration and freshness, making it the perfect time to
upgrade your wardrobe and discover new trends,” said Durand Guion, vice
president, Macy’s Fashion Office. “We’ve scoured the globe to curate our
spring assortment, transporting our customers to pristine beaches with
airy pieces that feel both cozy and elevated. Touches of metallic and
iridescence add personality, while a rainbow of pastels evoke the most
important colors of the season. We want customers to define their own
version of style and beauty this spring with remarkable pieces that feel
personal.”

Macy’s spring 2019 campaign, Find More, is a powerful ode to women
finding their remarkable selves as they go about their everyday lives.
The 60-second commercial, created by Macy’s and BBDO New York, is airing
now through April 6. The spot features an original poem read aloud as a
diverse group of women go confidently through their days, exemplifying
beauty in its many forms. The spot follows women living their ordinary,
extraordinary lives, using fashion to express themselves to the world.

These individual expressions of self and beauty are also explored on
Macy’s social media channels. Individual women are featured in photos
and videos overlaid with each woman’s personal definition of beauty.
These descriptions will be as unique as the women writing them,
exemplifying the limitless nature of beauty. Macy’s Instagram encourages
viewers to find more with inspiring content that defies conventional
labels of what is beautiful.

Remarkable individual style can also be found within Macy’s Style Crew.
Launched in fall 2017, Macy’s Style Crew now includes nearly 1,000
employee ambassadors, each showcasing their individual sense of style
and flair. The Style Crew taps into Macy’s own network of
style-obsessed, social-savvy colleagues who share their favorite looks,
including unique and eye-catching ways to rock the latest trends in
fashion, beauty and home, through their own social media channels. Check
out #macysstylecrew and @macys on Instagram, as well as macys.com/stylecrew
for more.

Interested in a behind-the-scenes look at how remarkable fashion comes
to life at Macy’s? Macy’s teamed up with The New York Times’ T Brand
Studio for an inside look at how trends are born. Get to know Macy’s
Fashion Office—the team that dresses America. Meet Durand Guion and his
style-driving team as they share an inside view of how they gather
trends from across the globe, reinterpret ideas for the Macy’s shopper
and curate the must-have items that populate Macy’s stores and online
nationwide. The three-episode series is available now in The
Scoop
on Macy’s Presents The Edit, as well as YouTube.com/Macys.

Spring Fashion

Inspired by elevated surf culture from Montauk to Malibu, the coastal
cool trend for the season is cozy and tranquil. Sophisticated
silhouettes in a palette of moody blues, crisp whites and neutrals are
spring must-haves, as are casual tie-dye prints reminiscent of the sea
and natural textures. Crochet, mélange knits and fisherman stitching
make sweaters perfect for warming temperatures, especially when paired
with laid-back, frayed, high-rise or wide-leg denim. Refined straw,
raffia, rope and woven leathers are key materials in accessories. From
navy to cerulean and azure, bags, shoes, jewelry and watches are found
in a calming array of gradient blues. Stripes and logo detailing with a
strong emphasis on denim also give a welcome refresh to accessories this
spring, and stackable sets of jewelry add another layer of style. In
menswear, confidence is everything. Statement denim is an essential,
featuring unique printed patterns and washes. Bold prints take over
athleisure as the track suit becomes the go-to for the weekend.

The season’s staple pastel palette also steps into the future with a
dose of shine. These softer shades are anything but quiet in everything
from chic outerwear to skirts and dresses with longer hemlines. For the
ultimate combination of power and femininity, try the pastel suit. A
chunky sole sneaker adds a dose of freshness to any of these looks.
Intimates also get a feminine update with silky materials in soft
pastels and botanic prints. In jewelry, sculpted florals and pastel
stones add a touch of light to any style.

Spring Beauty

Channeling otherworldly beauty, spring is all about standout looks. Be a
galactic muse by creating prismatic effects through powders and glosses
that give crystal-like dimension, including Too Faced Diamond Light
Multi-use Highlighter. Play up the metallic style with Anastasia Beverly
Hills Dream Glow Kit and highlight a precious metal selection that
brings glamour to the forefront. Winky Lux has an assortment of glosses
and balms to bring out your inner cosmic dweller with nude and glowy
lips. Bring out the skin’s natural iridescence and glow with hydrating
serums and retinol treatments. Upgrade any look from winter to spring
with the floral notes in Tiffany Sheer and Chanel Chance Eau Tendre
fragrances.

Spring Home and Entertaining

A relaxed and calm home inspired by the blues of the coast is essential
for spring. With an elevated collection of blue tones in kitchenware,
textiles and tabletop decor, home feels fresh and light. Add a touch of
nature by bringing the outdoors in with an Aerogarden by Goodful, which
allows herbs to grow and flourish on the kitchen counter. Natural
finishes provide a sense of tranquility and ease. Coastal figural dishes
and serveware from The Cellar will make this spring’s dining feel like a
seaside experience. Continue to renew and rest with a selection of
bedding from Martha Stewart Collection, featuring clean lines and
nautical patterns. The Olaria Dinnerware Set from Hotel Collection
combines cool stone colors and texture with a raw edge white porcelain,
which draws from the simplicity of white.

No home is complete for spring without a little cleaning and revamping.
Upgrade your mattress and with a selection of the most sought after
brands, with convenient delivery options for everyone – from the
compactness of a box delivered to your door to the premium white glove
delivery option which includes in-home assembly. From a personalized and
tech-driven Bedgear mattress to foam favorites like Purple and Simba,
Macy’s assortment makes it the mattress destination. Visit macys.com for
the full mattress selection and options to start spring on the right
side of the bed.

For help finding your own version of remarkable, customers can utilize
superb style, home and gifting advice through MyStylist@Macy’s, a fun,
fast and free personal shopping service. Check out macys.com/mystylist
to book an appointment and learn more.

About Macy’s

Macy’s is America’s store for life. The largest retail brand of Macy’s,
Inc. (NYSE:M) delivers quality fashion at affordable prices to customers
at approximately 650 locations in 44 states, the District of Columbia,
Puerto Rico, and Guam, as well as to customers in more than 100
international destinations through leading e-commerce site macys.com.
Macy’s inspires fashion exploration and discovery through the most
desired family of exclusive brands for her, for him, for the home, and
via our dynamic mobile and social platforms. We know the power of
celebration, demonstrated through decades of memorable experiences
created during Macy’s 4th of July Fireworks® and Macy’s
Thanksgiving Day Parade®, as well as spectacular fashion
shows, culinary events, flower shows, and celebrity appearances. Macy’s
flagship stores – including New York City’s Herald Square – are
internationally renowned and preeminent destinations for tourists. With
the collective support of our customers and employees, Macy’s builds
community and helps make a difference in every market we serve,
supporting local and national charities by giving nearly $50 million
each year, plus 146,000 hours of volunteer service. For more than 160
years, Macy’s has, and continues to, make life shine brighter for our
customers, colleagues, and communities.

Contacts

Bailey Thomas, Macy’s Media Relations
646-429-7447; bailey.j.thomas@macys.com

Erica White, Macy’s Media Relations
646-429-7470; erica.white@macys.com