Barre Category Leader Offers Its Patented Barre System for Home Use on
the Digital Commerce Company’s Website and Television Network
INDIALANTIC, Fla.–(BUSINESS WIRE)–Fluidity, LLC (fluidity.com)
– a leader in the barre category of fitness, today announced it will
make its Fluidity Barre System available for purchase on EVINE Live, a
digital commerce company (evine.com)
on March 25 and 26.
The Fluidity Barre has a height-adjustable feature allowing a user to
adjust the barre to their hip height – key to the brand’s focus on
training in correct alignment.
“The barre category has exploded in popularity and it’s a category we
feel is a great fit for our customer,” said Penny Burnett, Chief
Merchandising Officer of EVINE Live.
A sleek compact design allows for optimal portability and storage at
home. Its patented design allows for push and pull movements in all
“Our Fluidity Barre is designed to provide a studio-quality barre
experience at home,” said Fluidity Founder Michelle Austin. “Height
adjustability allows us to maintain a neutral pelvis position while
executing ground-based, weight-bearing exercises in all planes of
movement. By doing so, Fluidity strengthens the core and helps to
facilitate function which in turn optimizes whole-body strength,
improves functional flexibility and enables greater mobility in everyday
life. We are excited to demonstrate Fluidity’s key benefits for EVINE
Live’s viewers on live television.”
The Fluidity Barre System offer will include the Fluidity Barre and
Fluidity Barre workouts and accessories.
Viewers are invited to tune in to EVINE Live via cable and satellite,
mobile apps and live streaming online at www.evine.com.
EVINE Live airs on DIRECTV Channels 73 and 316, DISH Network channels
134 and 228 and the nation’s top cable providers. Find EVINE Live in
your area: bit.ly/1CNa450.
Fluidity is a leader in the barre category of fitness and has sold over
400,000 Fluidity Home Barres and established an intensely loyal
following with a workout of simple yet powerful movements that
consistently delivers astonishing results. Fluidity holds multiple U.S.
and international patents for the Fluidity Home Barre and Fluidity
Studio Barre and offers a mass modality solution for corrective movement
emphasizing proper body mechanics and postural alignment and offering
one-of-a-kind equipment. Its national television campaign is credited by
many with catapulting barre from a little-known fitness phenomenon to a
mainstream exercise approach.
About EVINE Live Inc.
EVINE Live Inc. (NASDAQ:EVLV) is a digital commerce company that offers
a compelling mix of proprietary and name brands directly to consumers in
an engaging and informative shopping experience via television, online
and on mobile. EVINE Live reaches approximately 88 million cable and
satellite television homes 24 hours a day with entertaining content that
engages its community of customers in a comprehensive digital shopping
Jill Blau, 516-626-2390