Hasbro Invites You to Discover a New World Full of Treasures with HANAZUKI

New Entertainment Brand Launching Globally on YouTube and the YouTube
Kids App Takes Fans of All Ages on a Spirited Adventure to a New Lunar
World Full of Treasures, Emotions, and Colorful Characters

PAWTUCKET, R.I.–(BUSINESS WIRE)–A new world of characters joins the Hasbro,
Inc.
(NASDAQ: HAS) portfolio this year with the launch of HANAZUKI,
a story-driven lifestyle brand that invites audiences to discover a new,
visually stunning and far-off moon galaxy full of treasures, surprises,
emotions, and a colorful cast of friends at the heart of it all.
Hasbro’s newest entertainment franchise-brand-in-the-making debuts with
the Company’s first ever animated digital series, HANAZUKI Full of
Treasures
, premiering on YouTube and the YouTube Kids app January 12th.


HANAZUKI, a spirited young moonflower, is at the center of this bold new
galaxy where she embarks on an unpredictable hero’s journey to save her
moon from dark forces that threaten to destroy it. Through this
adventure, she meets new friends, and discovers a world full of
surprises and new feelings, ultimately learning that her ever-changing
moods prove to be quite powerful.

The HANAZUKI brand is inspired by whimsical character creations
originating out of Amsterdam and being brought to life by Hasbro through
a rich and immersive storyline focused on the power of embracing how
you’re feeling, no matter what your mood.

“We couldn’t be happier that our beloved HANAZUKI inspired Hasbro to
further develop the colorful cast of characters and create such a unique
and dynamic new world full of surprises and magical mayhem,” said Niko
Stumpo and Hanneke Metselaar, local Amsterdam artists and original
creators of HANAZUKI. “It’s been incredible to see Hasbro evolve the
HANAZUKI brand into so much more through vibrant storytelling, toys, and
beyond.”

“In working closely with Niko and Hanneke, we were inspired by the
spirit of Hanazuki and identified her as a strong, multidimensional and
relatable heroine,” said Samantha Lomow, senior vice president, Hasbro
Brands. “Within her effervescent world, we’ve developed a unique story
that encourages audiences to embrace their ever-changing emotions and
celebrate them in a uniquely empowering way. We know audiences will fall
in love with Hanazuki and her magical and eccentric world.”

Produced by Hasbro Studios in collaboration with Titmouse Studios, the HANAZUKI
Full of Treasures
animated digital series transports viewers into a
distant galaxy full of colorful moons, and a mysterious dark force that
threatens this new world. The story follows the adventures of HANAZUKI
as she discovers she possesses a great power that is revealed when she
expresses her many moods, which just may be the key to saving the entire
galaxy. As she explores her lunar world, HANAZUKI meets strange and
humorous characters along the way, including spirited bunny-like
creatures called HEMKAS, a sleepy moon child known as LITTLE DREAMER who
delivers daily treasures, the self-appointed sheriff of HANAZUKI’S moon,
DAZZLESSENCE JONES who sparkles and shines while making sure law and
order is preserved, the aptly named SLEEPY UNICORN, and more.

The series will feature 27 11-minute animated episodes released
throughout the year timed to the full moons. The first nine episodes are
available now and can be viewed on the Hasbro YouTube page and in the
YouTube Kids app.

The HANAZUKI brand will include several other ways for fans to express
and embrace their moods alongside HANAZUKI, with a digital app launching
in April and branded consumer product offerings throughout the year. A
HANAZUKI toy line inspired by the series will launch in June at select
retailers and nationwide in August featuring over 175 collectible
treasures and figures, plush items, and a stylish Bluetooth-enabled and
app-connected wearable, enabling kids to share and express their moods,
just as HANAZUKI does in the animated series.

To learn more about the HANAZUKI brand, visit Hanazuki.com
or connect with HANAZUKI on Instagram
to discover her treasure-filled world.

About Hasbro

Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World’s Best Play Experiences.
 From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company’s Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

About YouTube Kids

The
YouTube Kids App
is the first Google product built from the ground
up with little ones in mind. The App makes it easier for kids to find
videos on topics they want to explore and is available for free on android.apps.youtube.kids%26hl%3Den&esheet=51492781&newsitemid=20170112005150&lan=en-US&anchor=Google+Play&index=10&md5=1ef7afe250a6be08c6ccce86830b5c30″ rel=”nofollow”>Google
Play and the App
store
.

HAS-B

Contacts

Hasbro, Inc.
Kristina Timmins, 401-727-5973
Kristina.timmins@Hasbro.com
or
Litzky
Public Relations
Kelsey Tarczanin/ Sara McGovern, 201-222-9118
ktarczanin@litzkypr.com
/
smcgovern@litzkypr.com