India Diaper Market Outlook, 2022: Aggressive strategies adopted by Unicharm India to increase its market share had resulted in Kimberly-Clark’s loss in last few years – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “India
Diaper Market Outlook, 2022”
report to their offering.

Diaper market in India is growing with more than 20% CAGR over last
seven years

Diaper industry has mainly two segments, one is baby diaper segment and
the other is adult diaper segment. Baby diapers are the most widely used
products whereas adult diaper is still at a nascent stage in India. The
baby diaper market is highly consolidated with majority of market being
controlled by top three players.

P&G dominates the overall diaper industry, followed by Unicharm India
and Kimberly-Clark. Aggressive strategies adopted by Unicharm India to
increase its market share had resulted in Kimberly-Clark’s loss in last
few years. The company is now challenging the leadership position as
P&G’s lack of innovation and focus on higher margins is expected to
decrease its market share in future. The market for baby diapers in
rural India is registering much higher compounded annual growth rate
than urban India. This is a clear indication that consumers are choosing
to buy branded good quality diapers for their babies.

Baby diaper segment is broadly categorized into four types’ viz.
disposable diaper, modern cloth diaper, swim pants and training nappies.
Disposable diapers constitute the largest market share and are seeing
increasing investments by multinationals in the domestic market. In the
last few years, modern cloth diapers have also become a fast moving
trend for families looking for a natural modern way to diaper their
babies. Swim pants and training pants have a marginal market share in

Key Segments:

– Baby Diaper

– Disposable Diaper Market

– Modern Cloth Diaper Market

– Swim Pants Market

– Training Pants Market

– Adult Diaper

Key Topics Covered:

1. Executive Summary

2. Global Diaper Market Outlook

3. India Diaper Market Outlook

4. India Economic Snapshot

5. Pricing Analysis

6. Pack-size Analysis

7. Channel Partner Analysis

8. Trade Dynamics

9. Market Trends & Developments

10. Competitive Landscape

11. Strategic Recommendations

Companies Mentioned

  • SCA Hygiene Products India Pvt. Ltd.
  • Johnson & Johnson Private Limited
  • Procter & Gamble Hygiene and Health Care Limited
  • Kimberly-Clark Lever Pvt. Ltd.
  • Unicharm India Private Limited
  • Nobel Hygiene Pvt. Ltd.
  • Godrej Consumer Products Ltd.
  • BellaPremier Happy HygieneCare Pvt. Ltd.
  • Wipro Enterprises (P) Limited
  • Patanjali Ayurved Limited

For more information about this report visit


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Topics: Baby
Care Products