Pampers® Introduces New and Improved Pampers Easy Ups™ Training Pants That Look, Fit and Feel Like Underwear and Protect Like Pampers
With a 360° stretchy waistband, Pampers exclusive Extra
Absorb Channels™ and Dual Leak Guard Barriers™, Pampers Easy Ups™
are the easiest way to underwear
CINCINNATI–(BUSINESS WIRE)–#PampersEasyUps–Pampers, the world’s leading diaper brand, today celebrates the launch
of its new and improved Pampers Easy Ups Training Underwear with a 360°
stretchy waistband and Pampers exclusive Extra Absorb Channels –
training pants that are preferred for looking, fitting and feeling more
like real underwear vs. Huggies Pull-Ups1 while providing
outstanding leak protection.
“At Pampers we understand the transition into underwear is a major
developmental milestone for toddlers and parents alike,” said E. Yuri
Hermida, vice president, North America Baby Care, P&G. “After years of
research and development, our new Pampers Easy Ups training underwear
will help make potty training easy because they look and feel more like
underwear for little ones while parents can have the confidence of
Pampers comfort and protection.”
Real parent feedback was used to design new Pampers Easy Ups to fit like
underwear but protect like Pampers. In a recent survey2,
Pampers found that nearly 100 percent (93%) of parents who use training
pants for their child think it’s important for training pants to feel
like underwear and one third (34%) of parents wish their child’s
training pants didn’t leak so often. The three-channel absorbent core
design and super-soft material used in new Pampers Easy Ups responds to
this parent insight by providing superior protection versus the leading
value brand (size 2T-3T).
“As a pediatrician and a mom, I know that no two potty training
experiences are the same, so keeping it simple and laying the proper
foundation are essential,” said Dr. Tanya Altmann M.D. FAAP, Los
Angeles-based Pediatrician. “I recommend training pants as they are the
best next step after diapers in order to get children used to the
feeling of underwear. In particular, Pampers Easy Ups have the fit and
feel of real underwear while still giving children amazing leak
protection for both day and night. Parents can even put them in their
child’s dresser drawer, as if it is actually underwear, to help little
ones make the connection that they’re graduating from diapers.”
New Pampers Easy Ups Offer the Following Features:
-
360o Stretchy Waistband: A 360°
stretchy waistband stretches all the way around, giving toddlers an
underwear-like fit. -
Extra Absorb ChannelsTM: Pampers exclusive
Extra Absorb Channels distribute wetness evenly to provide outstanding
protection against leaks, day or night. -
Dual Leak-Guard BarriersTM: Dual Leak-Guard
Barrier help stop leaks where they happen most — around the legs. -
Super Soft, Like Cotton Underwear: Easy Ups feel like cotton
underwear thanks to super soft material. -
Easy Tear Sides: Easy tear sides are designed to help make
removal easy when needed. -
Fun Graphics: The Thomas the Engine™ and Dora the Explorer™
designs help make potty training fun for both boys and girls. Pampers
Easy Ups will also be available in a Hello Kitty™ design in September.
Pampers Easy Ups are available nationwide in sizes 2T-3T, 3T-4T, and
4T-5T. While the design of Pampers Easy Ups has changed, the diapers are
made from the same safe and mild materials as before.
To learn more about Pampers, please visit www.pampers.com,
https://www.facebook.com/Pampers,
https://twitter.com/Pampers
and https://www.youtube.com/Pampers.
About Pampers®
For more than 50 years, parents have trusted Pampers to care for their
babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and
is the #1-selling diaper worldwide. Every day, more than 25 million
babies in 100 countries around the world wear Pampers. Pampers offers a
complete range of diapers, wipes and training pants designed to provide
protection and comfort for every stage of baby’s development. Visit www.pampers.com
to learn more about Pampers products, join the Pampers Rewards program,
and find ideas and information to help your baby get the most out of
love, sleep and play.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
_________________________
1 *vs. Huggies Learning Designs, Size 2T-3T, Consumer Test
2016
2 P&G Data on File. Online survey of more than
1,000 U.S. parents of children who were currently being potty trained
conducted by an independent research firm in June 2015.
Contacts
P&G Baby & Feminine Care Communications
Laura Dressman,
513-634-7363
dressman.lp@pg.com
or
Citizen
Relations (for Pampers)
Nadine Niznik, 212-613-4944
nadine.niznik@citizenrelations.com
