perfectly free™ Allergy-Friendly Frozen Treats Hit Shelves of Major Supermarkets in New England, NY, NJ, Mid-Atlantic States

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Shaws, Star Markets, Market Basket, Stop & Shop, Big Y, Giant Food
Stores, Dave’s Marketplace – perfectly free™ hits the road this summer
with sampling truck stops at all the cool venues

BOSTON–(BUSINESS WIRE)–#freefromfoods–Just in time for another hot summer, Incredible Foods ™ today announced
that its tasty perfectly free™ non-dairy, allergy-friendly frozen
treats have hit the shelves of major supermarkets in New England, New
York, New Jersey and other mid-Atlantic states including Pennsylvania,
Maryland, Delaware, Virginia and Washington D.C.

perfectly free allergy-friendly frozen treats are delicious,
low-calorie and free of the Big 8 food allergens: dairy, wheat, soy,
peanuts, tree nuts, eggs, fish and shellfish. They also are certified
gluten-free and kosher, and range from only 25 – 35 calories each,
depending on flavor. These bite-sized frozen treats are made with a
creamy vanilla core enrobed by a velvety layer of real cherry and
blueberry, rich cocoa or salted caramel.

“Millions of households in the U.S. are eating free-from,
allergy-friendly foods. And the number is growing as people just want to
eat healthier and feel good,” said Kevin Murphy, CEO of Incredible
Foods, Inc. “Our contribution to the growing food allergy problem is to
develop allergy-friendly food products that are delicious, fun to eat,
healthier than many traditional treats and safe for the entire family.”

To provide consumers with opportunities to try perfectly free, a
sampling truck will be stopping at 60 venues this summer, stops include
the July 15 Luke Bryan concert at Gillette Stadium, the July 23 Kiss
Summer Games on Revere Beach, the Lowell Folk Festival on July 30, and
Greenfest on August 19-20 at Boston City Hall Plaza.

“The Big 8 food allergens account for 90 percent of all food allergy
reactions. In many cases, even trace amounts of a food allergen can
cause a bad reaction. Our perfectly free bites are free of these
eight major food allergens, making them safe for the whole family to
eat. We’re confident that once consumers try perfectly free,
they’ll be convinced that food that’s safe for most anyone to eat can
taste great too,” Murphy said.

Food allergies affects more than 15 million Americans, one in every 13
children under 18 years of age in the U.S., which is about two children
in very classroom, according to Food Allergy Research and Education
(FARE).

perfectly free frozen treats are currently available in
supermarkets in all New England states, New York, New Jersey,
Pennsylvania, Maryland, Delaware, Virginia and Washington, D.C. The
supermarkets carrying perfectly free include Shaws, Star Market,
Stop & Shop, Giant Food, Market Basket, Big Y and Dave’s Marketplace.

About perfectly free™ allergy-friendly frozen
treats

The perfectly free™ brand is committed to
creating delicious “Big 8 Allergy-Safe™” foods for everyone who desire a
fuller, happier, healthier, free-from lifestyle. perfectly free™ contain
only natural, premium ingredients that are non-GMO and free from the Big
8 food allergens: dairy, wheat, peanuts, tree nuts, eggs, soy, fish and
shellfish. All products are prepared in a setting that is free from all
major food allergens. For more information, please visit www.perfectlyfree.com.

Contacts

Pilot Communications Group
Jim Barbagallo, 617-201-9200
jim@pilotcommsgroup.com