New PetSmart.com Introduces Responsive Design, Engaging User
Experiences Utilizing Pet-Centric Content and Enhanced Fulfillment
Capabilities Including Same-Day and Scheduled Delivery
PHOENIX–(BUSINESS WIRE)–PetSmart, Inc. today announced the launch of its completely new PetSmart.com
site with a commerce-meets-content experience. The new site features a
fresh approach to pet supply shopping and industry-leading home delivery
options such as same-day and scheduled delivery – all aimed at letting
pet parents shop how, when and where they wish.
“We are thrilled to launch the completely re-engineered PetSmart.com
site, which offers a range of best-in-class features that allow pet
parents to shop and engage with us whenever and wherever they wish,”
said Eran Cohen, chief customer experience officer, PetSmart. “Our
omnichannel strategy is aimed at giving pet parents options tailored to
their needs and desires. We look forward to seeing their response to the
new site with its new user experience and commerce-meets-content
approach, as well as to our expanded and convenient home delivery
options, which capitalize on our extensive store network for same-day
and scheduled delivery.”
The new site reflects feedback from pet parents and includes features
such as one-page checkout and new tailored delivery options like
recurring subscription-based shipping, scheduled delivery and same-day
delivery. The scheduled and same-day delivery services leverage PetSmart
stores as fulfillment resources, an efficient approach in online retail.
“Leading retailers are strategically differentiating themselves through
customer-centric user experiences that both define the brand and meet
the dynamic expectations of today’s digitally savvy consumers,” says
Brendan Witcher, principal analyst with Forrester Research. “PetSmart’s
move to better align the commerce experience with each individual’s
unique shopping journey shows they are putting the customer at the
center of their strategy.”
PetSmart.com’s new features include:
A new technology platform powered by SalesForce® Commerce Cloud
technology (previously known as Demandware) that lets PetSmart.com
deliver best-in-class online and mobile experiences. By moving to an
industry-leading, flexible cloud-based platform, PetSmart can easily
expand its connected commerce capabilities in the future.
Amplified user experience delivering an online pet-centric lifestyle
approach that combines commerce and content, making it easier than
ever before for pet parents to search for the right products, services
and information, such as tips, solutions and pet advice.
Responsive design that is optimized for mobile, providing pet parents
a convenient shopping experience on their smartphones and tablets. As
well, PetSmart plans to launch a mobile app in the coming weeks.
A mobile-desktop shared cart feature, where the items placed in the
cart on the desktop and saved for future reference or purchase can be
viewed via mobile devices (and vice versa).
The ability for pet parents to now book grooming services through the
new PetSmart.com site
and request a PetsHotel stay for their pet.
Expansion of home delivery options including recurring
subscription-based service and two innovative home delivery services
for online pet supply shopping: same-day delivery and customized
scheduled delivery, both fueled by Deliv.* The new delivery options
are featured directly on the product page. The same-day and scheduled
delivery services are being rolled out now and by mid Nov. are
expected in 17 major metro areas** across the country. Delivery can be
set within a few hours of purchase and up to two days later.
An online in-store product availability system so shoppers can check
store inventory and be assured the items they need are on shelves when
they arrive to the store.
A store associate ordering system, so in the unlikely event
products aren’t available in stores, they can be purchased online in
the store and shipped directly to the shopper’s home for free.
A new fulfillment system, which uses PetSmart stores as fulfillment
resources for online orders with same-day or scheduled delivery
PetSmart.com boasts one of the industry’s broadest online pet product
collections, which includes all the products found in PetSmart stores,
as well as thousands of additional items available online.
*Deliv is a leading crowdsourced, last-mile logistics company that
powers scheduled, same-day delivery and returns for omnichannel
retailers, local businesses, and e-commerce companies.
**As of today, PetSmart.com same-day and scheduled home delivery with
Deliv is available in Los Angeles, Orange County, San Francisco, San
Jose, Las Vegas, Atlanta, Miami, Seattle and Chicago. Service in the
following markets is expected by mid-November: Dallas, Houston,
Philadelphia, Boston, New York City, Yonkers, Northern New Jersey and
PetSmart, Inc. is the largest specialty pet retailer of services and
solutions for the lifetime needs of pets. At PetSmart, we love pets, and
we believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they can live more fulfilled lives. This vision impacts
everything we do for our customers, the way we support our associates
and how we give back to our communities. We employ approximately 53,000
associates, operate 1,477 pet stores in the United States, Canada and
Puerto Rico and 203 in-store PetSmart® PetsHotel® dog and cat boarding
facilities. PetSmart provides a broad range of competitively priced pet
food and pet products and offers dog training, pet grooming, pet
boarding, PetSmart Doggie Day Camp day care services and pet adoption
services in-store. Our portfolio of digital resources for pet parents –
including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com –
offers the most comprehensive online pet supplies and pet care
information in the U.S. Through our in-store pet adoption partnership
with independent nonprofit organizations, PetSmart Charities® and
PetSmart Charities™ of Canada, PetSmart helps to save the lives of more
than 500,000 homeless pets each year.
Golin for PetSmart Inc.
Danielle Bickelmann, 469-680-2503