Expansion Plan to Reach 22 Units in St. Louis Area
ST. LOUIS–(BUSINESS WIRE)–Planet Fitness Midwest (PFMW) franchise group announced today its plans
to double its original expansion plan for the St. Louis area to 22
clubs. Planet Fitness is the innovative health club franchise known for
its Judgement Free Zone® and affordable prices with memberships for only
$10 a month.
In April 2014, PFMW opened its first St. Louis location in Overland, MO
with original plans to open an additional 11 new clubs in the metro
area. Today, this plan has increased – both geographically and in total
units. There are currently five Planet Fitness clubs operating in the
St. Louis area with plans to open an additional 17 locations. PFMW has
plans to acquire Xist Fitness (locations in Concord, Arnold and
Shrewsbury, MO), growing the brand even faster than originally
anticipated. Planet Fitness and Xist Fitness will be cross honoring each
This expansion represents a significant $100,000,000 investment and
approximately 300 new jobs. Many of the planned clubs are “ground up”
projects, which creates hundreds of construction jobs as well.
Last year, PFMW’s Wentzville, Mid Rivers and Ferguson locations opened
with record memberships. At the beginning of this year, the Midwest
Flagship location opened in Edwardsville, IL. This spring, the 20,000
square foot Shrewsbury Club will open at 7521 Watson Road (next to the
new Walmart) with amenities such as:
· 100 pieces of cardio, including treadmills, elliptical machines, ARC
trainers, stationary bikes and stair climbers
· Spa-inspired changing and locker area with luxury rain showers, HDTVs
· Individual HDTVs on all 100 pieces of cardio equipment with more than
· 2 full Life Fitness circuits of strength machines and an MTS circuit
· PF 30-Minute Express Circuit
· PF 12-Minute Ab/Core Circuit
· 12 Ergoline platinum level tanning units
· 2 massage chairs
· 3 HydroMassage® beds
· Life Fitness 360 TRX trainer
PFMW will open an Arnold location shortly thereafter. “We’re excited by
the reception that Planet Fitness has received in the St. Louis market.
The demand we’ve experienced has confirmed our original belief that St.
Louis and the surrounding communities are a great fit for what Planet
Fitness offers – a high-quality, non-intimidating, fitness experience at
an extremely affordable price,” says Michael Hamilton, COO of PFMW.
The Xist Fitness merger became an attractive piece of PFMW’s growth
plan. “We are thrilled to partner with Planet Fitness and to join the
Planet Fitness family. We are excited about the fact that our members
will be able to enjoy the benefits of belonging to one of the fastest
growing national health club franchises. We are certain it will be a
seamless transition and a win-win for all involved,” said Todd Beckman,
Owner of Xist Fitness.
Planet Fitness has differentiated itself from other health clubs by
offering low monthly membership fees while continuing its commitment to
maintain a clean and comfortable environment.
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness (NYSE: PLNT) is one of
the largest and fastest-growing franchisors and operators of fitness
centers in the United States by number of members and locations. With
more than 1,000 locations in 47 states, the District of Columbia, Puerto
Rico, and Canada, Planet Fitness’ mission is to enhance people’s lives
by providing a high-quality fitness experience in a welcoming,
non-intimidating environment, which we call the Judgement Free Zone®.
More than 90% of Planet Fitness stores are owned and operated by
independent businessmen and women.
Planet Fitness Midwest
Michael Hamilton, 518-867-1146