Technavio Announces Top Three Emerging Trends Impacting the Global Baby Fashion Accessories Market Through 2020

LONDON–(BUSINESS WIRE)–#BabyProducts–Technavio’s latest report on the global
baby fashion accessories market
provides an analysis on
the most important trends expected to impact the market outlook from
2016-2020. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.

The top three emerging trends driving the global baby fashion
accessories market according to Technavio consumer
and retail
research analysts are:

  • Innovative designs and patterns
  • Increased media penetration
  • Baby geekification

Innovative designs and patterns

While pastel pink and blue colors are common colors in baby fashion
accessories, vendors are relaunching these colors but with modern
digital prints and patterns like uneven stripes and giraffe and bird
prints. Neon bags, gloves, and other accessories, like those launched by
7 A.M. Enfant, a New York-based vendor of baby clothes and accessories,
are also gaining popularity.

“Manufacturers are incorporating fashionable patterns and using licensed
movie and cartoon content on baby fashion products. Need-based and
functional accessories like bibs, socks, mittens, and hairbands are now
launched in stylish prints, colors, and designs. A lot of the designs
and patterns in baby fashion accessories also imitate adult fashion
styles and designs,” says Brijesh Kumar Choubey, a lead analyst at
Technavio for baby

Increased media penetration

The growth of baby fashion accessories has seen considerable benefits
from increased media penetration through television commercials and
social media platforms. Companies are investing heavily in campaigns to
promote their brands and products. Gap, for instance, uses separate
Facebook pages for different countries to cater to the varying
requirements of the customers. The company also makes its catalog
available digitally, for desktop and mobile users. Gap has dedicated
teams for digital marketing and online promotions, for furthering its
social media interactions with customers. Besides its Facebook page, Gap
has a presence on Twitter, YouTube, and Flickr.

Baby geekification

Parents display their interest in niche popular culture through
children’s products that are inspired by these franchises. Vendors are
launching eyewear, watches, bibs, ties, bows, and other baby accessories
designed in the shape of or printed with characters and motifs from
franchises like Star Wars and metal music bands. Geekling Designs, for
instance, sells Star Trek hair clips, Batman belts, Harry Potter bibs,
and Superman leg warmers.

Competitive vendor landscape

The global baby fashion accessories market is highly competitive due to
the presence of international vendors and private and small players.
Specialty baby retail stores and e-commerce websites compete with other
retailers including large department stores and discount retailers.

“With the rising competition, manufacturers are bringing in new styles
and patterns in the market to meet the buying trends among consumers.
The market is expected to be more competitive during the forecast period
with several price wars and mergers and acquisitions,” says Brijesh.

Key vendors

  • Carter’s
  • Gap
  • Gerber Childrenswear
  • Ralph Lauren
  • The Children’s Place

The other prominent vendors listed in the report include Baby Vision,
Barneys New York, B Nature, Bonnie Mob, Bossini, Bobdog, Crummy Bunny,
Esprit Holdings, Gymboree, LVMH, Mamas and Papas, Mothercare, Nike,
Roberto Cavalli, Sckoon, and Walt Disney.

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About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

If you are interested in more information, please contact our media team


Technavio Research
Jesse Maida
Media & Marketing Executive
+1 630 333 9501
UK: +44 208 123 1770