U.S. Cellular Lowers Data Plan Pricing and Streamlines Offerings to Provide More Value

CHICAGO–(BUSINESS WIRE)–U.S. Cellular (NYSE: USM) is streamlining and improving its data plan
options to meet the wireless needs of consumers and businesses. To
further back up its guarantee to beat Verizon and AT&T data plans, the
company has lowered the cost of all of its Shared Connect plans and
simplified its offerings to provide better value for customers.

U.S. Cellular now offers data buckets of 1, 3, 6, 10, 12, 15 and 20 GB,
plans that have proved popular with consumers and businesses. With the
reduced data pricing, the plans provide more high-speed data at lower
prices, so customers can feel free to use their iPhone 6s or any other
device and not worry about breaking the bank. Current customers are
welcome to switch to these new plans.

“Whether you use one 1 GB or 20 GB, with U.S. Cellular, your data plan
will cost less than Verizon or AT&T,” said Joe Settimi, vice president
of marketing for U.S. Cellular. “Our customers experience a high-quality
network that they can use coast to coast along with unbeatable value on
a variety of flexible plans to meet their needs.”

With 10 GB of data starting at just $70 and smartphone connection
charges of $15 on plans 10 GB and higher, customers can feel confident
that they are getting a great deal, while having enough data for their
family or business to share.

With U.S. Cellular’s $0 down installment pricing, qualified customers
purchasing a new device make 20 monthly payments that are conveniently
added to their bill. Customers can upgrade this device in as little as
12 months if they trade it in for the latest model. They can also choose
to pay off the full balance of their device anytime they want.

New Equipment Installment Contract, Shared Connect Plan and credit
approval required. Customer pays tax at point of sale. Financing terms
are zero down, zero APR; 20 monthly payments. Additional terms,
conditions and/or charges may apply. See uscellular.com for details.

About U.S. Cellular

U.S. Cellular is the fifth-largest full-service wireless carrier in the
United States, providing national network coverage and industry-leading
innovations designed to elevate the customer experience. The
Chicago-based carrier has a strong line-up of cutting-edge devices that
are all backed by a high-quality network in big and small cities and
rural communities. Currently, 94 percent of customers have access to 4G
LTE speeds, and 98 percent will have access by the end of 2015. U.S.
Cellular was named a J.D. Power and Associates Customer Champion in 2014
for the third time in four years. To learn more about U.S. Cellular,
visit one of its retail stores or uscellular.com. To get the latest
news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular,
Twitter.com/uscellular
and YouTube.com/uscellularcorp.

Contacts

U.S. Cellular
Katie Frey, 773-355-3275
Katie.frey@uscellular.com