Beats by Dr. Dre Launches Its Most Advanced Headphone, Beats Studio3 Wireless, Delivering an Incredible Sound Solution for Noise-Canceling Headphones

CULVER CITY, Calif.–(BUSINESS WIRE)–Beats by Dr. Dre (Beats), the leading global premium headphone brand
co-founded by Dr. Dre and Jimmy Iovine, today unveils the new Beats
Studio3 Wireless. With a host of powerful features and capabilities,
Beats Studio3 Wireless brings the best audio experience to the
noise-canceling headphone market.


Introduced in 2008 as the brand’s first product, the original Beats
Studio disrupted the industry and made premium over-ear headphones a
popular tech necessity for people around the world. Now with Beats’
newest offering, you can enjoy everyday activities with the new and
proprietary Pure Adaptive Noise Canceling (Pure ANC) technology so you
hear more of what you want and less of what’s around you. Beats Studio3
Wireless has the Apple W1 chip, which means you also get proximity
pairing, seamless switching between Apple devices, industry-leading
Class 1 Bluetooth connectivity, exceptional battery life and Fast Fuel
charging.

“Beats Studio3 delivers with a level of sophistication in both
technology and audio fidelity beyond anything we’ve ever brought to
market,” said Luke Wood, president of Beats by Dr. Dre. “Since our
brand’s inception, we’ve strived to fix the degradation of sound
heightened by the commodification of consumer electronics. Now with the
right vision, team and resources, we see technology enabling the perfect
sound experience in Studio3.”

It’s the much-lauded designs of the Studio headphones that make them the
canvas of choice for some of the world’s most celebrated creative
designers and artists. To date, these headphones have inspired new and
exciting collaborations from Alexander Wang, MCM, Snarkitecture and most
recently Balmain.

Beats Studio3 Wireless maintains the sleek design of Beats Studio
Wireless, while featuring redesigned acoustic components and an upgraded
manufacturing process for premium ergonomic comfort and optimal noise
isolation. With a brand new internal DNA, Beats Studio3 Wireless unlocks
the full potential of its acoustic design. It all starts with the
integrated Apple W1 chip, which enables a multitude of industry-leading
features in Beats Studio3 Wireless:

It provides the easiest one-step Bluetooth connection to iPhone via
proximity pairing. Additionally, iPhone users can switch between devices
logged into the same iCloud account to easily move from an iPhone
conversation to watching a movie on your MacBook.*

The efficiency of the Apple W1 chip also provides nearly double the
battery life of Beats Studio3’s predecessor, totaling 22 hours of
wireless playback with Pure ANC on, while delivering exceptional sound
quality. By turning Pure ANC off directly from the earcup, you get up to
an incredible 40 hours of nonstop playback in low power mode without
sacrificing audio quality. Run out of juice? No problem. Fast Fuel gives
you up to 3 hours of playback after just 10 minutes of charging via the
included Micro-USB cable.

Class 1 Bluetooth provides optimal connectivity so you get fewer
drop-outs and extended range from your iOS or Android device.
Multi-function on-ear controls and a built-in microphone allow you to
make calls, skip songs, control your volume and activate Siri without
ever having to take off your headphones or reach for your device.

Beats Studio3 Wireless brings to market the remarkably unique Pure ANC.
This groundbreaking new technology uses advanced algorithms to
continuously monitor your listening environment, so that it can best
block out ambient noise–not only on an airplane, but also in a noisy
café or a busy office. Pure ANC also evaluates fit and adjusts for
leakage caused by hair, glasses, different ear shapes and movement of
your head as you go about the day. Additionally, Pure ANC simultaneously
checks what you’re hearing while noise canceling is applied against the
original music content to adjust and ensure optimal audio fidelity.
What’s remarkable is that Pure ANC’s real-time audio calibration
operates up to 50,000 times a second. All of this is happening
automatically while still achieving a 22-hour battery life, which is
only possible with the power and efficiency of the Apple W1 chip.**

Beats Studio3 Wireless takes on a more sophisticated look with a new
range of colors: Matte Black, White, Blue and Red as well as special
edition colors Porcelain Rose and Shadow Gray.

Available for purchase starting today for $349.95 (US) at Apple.com.

Visit beatsbydre.com
for more information. Additional assets are available upon request.

About Beats

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr.
Dre and Jimmy Iovine. Through its family of premium consumer headphones,
earphones and speakers, Beats has introduced an entirely new generation
to the possibilities of premium sound entertainment. The brand’s
continued success helps bring the energy, emotion and excitement of
playback in the recording studio back to the listening experience for
music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

*Requires iCloud account and macOS Sierra, iOS 10, watchOS 3 or later
versions.
**Battery life varies by use and configuration.

© 2017 Apple Inc. All rights reserved. Beats and the b logo are
trademarks of Beats Electronics, LLC. Apple and the Apple logo are
trademarks of Apple Inc. Other company and product names may be
trademarks of their respective owners.

Contacts

Beats by Dr. Dre
Sarah Joyce, +1 310-795-4757
sarah@beatsbydre.com
or
Beats
by Dr. Dre
Erin Manago, +1 808-284-9156
erin.manago@beatsbydre.com

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