CloudApp Introduces “Annotate” to Speed Up Millennial Workflow

The Future of Work is Visual; Bloomberg Beta Helps Startup Reach
$3M Investment to Create Platform Built Around Millennial Workflow to
Accelerate Team Productivity

the visual communication platform that uses GIFs, HD screencasts, and
screen captures to help technical teams easily explain abstract or
difficult concepts with the quick swipe of a mouse, today announced a
new product built for and around the millennial workflow of visual
communication, called Annotate.
To support the development and invest in the future of work, the startup
received a $3M total with help from Bloomberg Beta.

In 2015, Pew Research found that Millennials
officially surpassed Baby Boomers as the largest generation in the U.S.
labor force.
Millennials, who already have a built-in social
workflow based around visual content consumption with Facebook,
Instagram and Snapchat, make up 1 in 3 employees. With 2.5B people
communicating online and 2B knowledge workers according to Dropbox’s
COO, there is a need for streamlined communications that everyone
understands and can easily use.

Enter, Annotate. Annotate is a cross platform application that
captures GIFs, video and screenshots in the cloud and allows for quick
and easy annotations with emojis. Since images and videos are able to
deliver deeper communication than text, they in turn accelerate the
workflows of information workers. Much like Snapchat, Annotate visuals
are quick, can be simply marked up and the sender has control over the
duration of the content. The service allows users to quickly give
feedback by highlighting areas of a screen and quickly sharing a link to
get their point across faster and instantly get input. The tool is for
teams: designers, engineers, product managers. The capture can then be
easily shared in workflows and places like Slack, Zendesk, Trello, JIRA,
email and more.

Check out this 5 second demo:

“The future of work is visual. According to 3M,
90% of information transmitted to the brain is visual, and visuals are
processed 60,000X faster in the brain than text, but everyone is still
typing,” said Tyler Koblasa, CEO of CloudApp. “Visual is a universal
language and screen capture is the future of input. With all of the
recent data showcasing the rise of visual and image sharing for
communication, it makes sense to bring this efficiency into the

Over the next 4 years, the American workforce is expected to grow to be
40% freelancers, according to Intuit’s
2020 Report.
These future teams built on the backs of distributed
teams will only further expedite the communication problems of today.
Being able to share quick feedback or explain something is all the
harder when you can’t just stand next to someone and dictate to them how
to do something.

In addition to distributed teams, the concept of visual communications
remains key. According to Mary Meeker’s 2016 Internet Trend report,
video and image sharing is on the rise with more people engaging with
Snapchat and Instagram versus text heavy applications like LinkedIn and
Sharepoint. HubSpot’s
social-media scientist Dan Zarrella
found tweets with images are 94%
more likely to be retweeted than tweets without. There’s no doubt that
visual content consumption is more effective.

“I use CloudApp multiple times per day to convey design and
functionality changes to our development teams,” said Kevin Rose, former
General Partner at Google Ventures and founder of Digg. “It’s the
fastest tool I’ve found to share and annotate ideas.”

“At Bloomberg Beta, we’re looking for companies that can change the way
we work,” said James Chan, Partner at Bloomberg Beta. “CloudApp works
well as a personal productivity tool for designers and product managers
but they can change the way that everyone works–from customer support
to sales to finance–by clarifying communications and eliminating

CloudApp is the only visual communication & sharing service that is able
to replace tedious text chats with GIFs, HD videocasts and screenshots
built on a secure platform with full search functionality, customizable
sharing permissions, and deep analytics making it a unique offering to
the market. We are transforming the future of work (flow). With
screen capture as the future of input on connected devices,” said
Koblasa. “CloudApp’s vision is to enhance productivity by hijacking the
screen capture experience, using visuals to easily explain…anything.”


CloudApp is the fastest way to capture and share anything. The service
drives faster and more efficient technical communication with visuals.
Using GIFs, HD screencasts, and Annotations, technical teams are able to
easily explain abstract or difficult concepts with the quick swipe of a
mouse and copy+paste of a link. CloudApp integrates into today’s most
popular tools, including Slack, Trello, Zendesk, and JIRA, allowing for
the most effective productivity possible. For more information, visit us


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