D1 Training Pumps Up National Growth with Franchise Opportunity

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Professional Athletes and Entrepreneurs Pursue Ownership
Opportunities as D1 Expands to 50+ Locations

NASHVILLE, Tenn.–(BUSINESS WIRE)–#AthleticBasedTraining–Within the $25.8 billion national health club industry, there is only
one fitness concept that has hundreds of professional athletes flocking
to its training and ownership opportunities. D1
Training
, a leading fitness concept that utilizes the five basic
tenets of athletic-based training to help people of all ages achieve
their sport and fitness goals, is rapidly expanding through its recently
launched franchise opportunity. By year’s end, D1 Training seeks to
expand to more than 50 locations through strategic franchise
partnerships.

Founded in 2001 by former NFL Denver Broncos player Will Bartholomew, D1
Training began as a passion project following an injury. While working
on his comeback, Bartholomew trained neighborhood kids in his hometown
of Nashville. Within three years, his training class elevated from a
community field to a 4,500-square foot performance center. From there,
Bartholomew partnered with former University of Tennessee teammate,
Peyton Manning, to purchase an eight-acre tract in which D1 Training was
officially born. In 2016, the brand began offering franchise
opportunities and has since attracted professional athlete owners
including Tim Tebow, Von Miller, and Randall Cobb.

“The D1 mission is to provide anyone dedicated to a sport or fitness a
place to get healthy and improve themselves – whether training for the
pros or training to raise a family,” stated Michael Abramson, president
of D1 Training. “In conjunction with health and fitness, our company
passion lies in giving back to the community which has made us an
attractive business venture for professional athletes. Since beginning
to franchise less than a year ago, we’ve received tremendous interest
from not only professional athletes, but medical professionals and local
entrepreneurs. We’re eager to continue growing the D1 brand to reach
communities nationwide.”

D1 Training currently has 33 performance centers open with nine
additional locations awarded across 24 states. Mostly recently, D1
Training signed agreements to open locations in Grand Rapids, Mich.;
Indianapolis; Kansas City; Lexington, Ky.; Stevens Point, Wis.;
Charleston, S.C.; and Texas. To accelerate the brand’s growth, D1
Training is seeking entrepreneurs to develop the franchise concept
throughout the United States in key markets such as Florida, Minnesota,
North Carolina, and South Carolina. D1 Training anticipates 22 new
franchise agreements signed by 2018 and more than 100 locations
operating in the next five years.

Offering a viable franchise opportunity to be part of the booming
fitness industry, the D1 Training franchise opportunity appeals to all
demographics and age groups providing a larger revenue stream than most
boutique concepts. While potential franchisees are not required to hold
a background in fitness, ideal prospects have a strong desire to own a
business, as well as being passionate and committed to giving back to
the community.

All D1 Training locations offer five age-based programs including Rookie
(ages 7-11), Developmental (ages 12-14), Prep (ages 15-18), Boot Camp
(adults), and Strength Training (adults). Each fitness program is based
on the five athletic-based tenets: dynamic warm-up, performance guide,
strength program, core and conditioning, and cool down. To ensure
athletes are on track to meet sport and fitness goals, every eight weeks
new workouts are created by Bartholomew and a panel of six top coaches
optimized for desired results. Each session is complemented with
playlists based on various BMPS to match each tenet of athletic-based
training. Outside of group workouts, D1 Training offers one-on-one
training with world-class trainers which has been utilized by
professional and Olympic athletes.

For more information on D1 Training and franchise opportunities, please
visit https://www.d1sportstraining.com/

About D1 Training

Founded in 2001 by former NFL player Will Bartholomew, D1 Training is a
national fitness concept providing programs for all ages that are based
on the five basic tenets of athletic-based training to achieve sport and
fitness goals. Based in Nashville the brand began franchising in 2016
and has more than 30 locations currently open across 24 states and
anticipates more than 75 locations operating by 2019. Named a Top 30 Gym
in America by Men’s Health, D1 Training has also received recognition by
the NFL Players Association as well as being endorsed by the National
Academy of Health Medicine. For more information surrounding D1 Training
or its franchise opportunities, visit www.d1sportstraining.com
or www.d1sportstraining.com/franchise.

Contacts

Fishman Public Relations
Toni Lewin, 847-945-1300
tlewin@fishmanpr.com