Disney Store Announces Global Release of Star Wars Tsum Tsum Collection

Popular Line of Stackable Plush to Hit Shelves Worldwide on
February 16

GLENDALE, Calif.–(BUSINESS WIRE)–Disney Store today unveiled characters from a galaxy far, far away as a
part of the Star Wars Tsum Tsum collection, the newest addition
to the popular stackable plush line that has taken the world by storm
since it was first introduced at Disney Store in Japan in 2013.

The Star Wars Tsum Tsum collection will feature characters from A
New Hope, The Empire Strikes Back
and Return of the Jedi and
will come in three sizes – mini, medium and large. Characters
represented in the collection include: Princess Leia, Luke Skywalker,
Chewbacca, Han Solo, R2-D2, Jabba the Hutt, Boba Fett, Darth Vader,
Yoda, C-3P0, Ewok and Stormtrooper. The collection will be launched
exclusively at Disney Store locations – both in-store and online – in
the U.S., Japan and Europe on February 16.

Since its debut in 2013, Disney Tsum Tsum has quickly become one of the
most successful plush lines in Disney Store history, prompting category
expansion into softlines, accessories, home décor and more. Featuring
classic and new Disney, Marvel and now Star Wars characters,
Disney Tsum Tsum’s whimsical design reinterprets everyone’s favorite
characters with a unique Japanese aesthetic.

“With a unique mix of charming design and collectability, Disney Tsum
Tsum has solidified its place as one the latest Japanese pop culture
crazes to go global, and we’re thrilled to introduce Star Wars
characters to this ever-popular line,” said Paul Gainer, executive vice
president of Disney Retail. “Disney Tsum Tsum has proven to be a true
fan favorite and we look forward to delivering more exciting offerings
in the future.”

Similar to the classic Disney and Marvel Tsum Tsum characters currently
available, this first collection will serve as the evergreen Star Wars
assortment that will live on as future assortments are introduced.

To capitalize on a growing fan base and the product’s collectible
nature, Disney Store launched #TsumTsumTuesdays where a new collection
of the adorable plush is unveiled the first Tuesday of every month. With
the February 16 release of the Star Wars collection, Disney Store
will also kick off a new #TsumTsumTuesday release cadence with a new
Disney, Marvel or Star Wars Tsum Tsum collection launching on
both the first and third Tuesday of every month.

In addition to its success at Disney Store, Disney Tsum Tsum has also
seen great momentum moving into mass retail. Beginning with an exclusive
launch at Target in 2015, where it has been well received by guests,
Disney Tsum Tsum offerings now include collectible toy figures and
figural, stackable lip balms. And, new this year, Disney Tsum Tsum can
now also be found at a number of other retailers, including Wal-Mart and
J.C. Penney.

The free puzzle app – LINE: Disney Tsum Tsum – which was first
released in Japan in 2014 and quickly became the #1 free app on both iOS
and Android, now boasts more than 50 million downloads worldwide.


The Disney Store retail chain, which debuted in 1987, is owned and
operated by Disney in North America, Europe, and Japan. Disney Store is
the retail merchandising arm of Disney Consumer Products and Interactive
Media, the business segment of The Walt Disney Company (NYSE:DIS) and
its affiliates that extends the Disney brand to merchandise. Disney
Store carries high-quality products, including exclusive product lines
that support and promote Disney’s key entertainment initiatives and
characters. Disney Store opened its first store in Glendale, California
and, in doing so, originated the themed retail business model. There are
currently more than 220 Disney Store locations in North America; more
than 45 Disney Store locations in Japan; and more than 75 Disney Store
locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain
and the United Kingdom, plus online stores www.DisneyStore.com,
and www.disneystore.co.jp.
Each Disney Store location offers a magical shopping experience that can
only be delivered by Disney, one of the world’s largest and most
successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore
or follow us at www.facebook.com/DisneyStore
and www.twitter.com/DisneyStore.

STAR WARS, and related properties and character names are trademarks
and/or copyrights, in the United States and other countries, of
Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.


Disney Store North America Media Contact:
Erin Barrier,