Forever 21 Unveils New Android App and Updated iPhone App

LOS ANGELES–(BUSINESS WIRE)–Forever 21, one of the worlds leading and fastest growing fashion
retailers, continues to integrate innovative technology into its retail
strategy by unveiling a new Android app, and updating the iPhone app.

Designed to enhance the shopping experience in-store and online, the new
Android app and iPhone app combines engaging content with e-commerce,
resulting in a personalized Forever 21 shopping, inspiration and
discovery hub conveniently available on a mobile device. Esther Chang,
General Merchandising Manager at Forever 21, comments, “Android is a
leading platform for smartphone owners and with more of our users
shopping our site using the device, our goal is to provide a fast and
quality app for all our customers.”

The app features five key touch points, including:

  • F21 Inspiration– displays shoppable editorial stories, shop by
    outfits, lookbooks and exclusive videos
  • Social– provides instant access to Forever 21’s social media channels,
    including Facebook, Instagram, Twitter and #F21xMe style inspiration
    feed
  • Shop– enables users to shop fashion and accessories from the online
    store including Women, Men, Kids and Branded ShopTM
  • Inbox– delivers updates regarding exclusive items, sales and special
    offers
  • More– offers “Scan & Shop,” where users can scan an item’s barcode to
    obtain useful details, swipe right to move from product to product,
    read reviews and share finds with a friend, a convenient “Store
    Locator” to track down the nearest store, “Wish List” so users can
    save their favorite Forever 21 selects, one page checkout for faster
    purchases, “Order Status” which provides real time updates on all
    orders and “Customer Service” where users can make direct inquiries to
    Forever 21.

The Forever 21 app is now available for free download on iOS
and Android

ABOUT FOREVER 21

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion
retailer of women’s and men’s clothing and accessories and is known for
offering the hottest, most current fashion trends at a great value to
consumers. This model operates by keeping the store exciting with new
merchandise brought in daily. Founded in 1984, Forever 21 operates more
than 700 stores in 47 countries with retailers in the United States,
Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan,
Korea, Latin America, Mexico, Philippines and United Kingdom. For more
information please visit: www.newsroom.forever21.com

Contacts

Forever 21, Inc.
PR Consulting
Matt Kays, 212-228-8181
forever21@prconsulting.net
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