Hasbro, Inc. and Guangdong Alpha Animation & Culture Co. to Bring ‘BLAZING TEAM’ Brand Across Multiple Platforms in New Markets

—China’s #1 Boys Brand To Launch in U.S. with New TV Series to Debut
November 13—

PAWTUCKET, R.I. & SHANGHAI–(BUSINESS WIRE)–Hasbro,
Inc. and Guangdong Alpha Animation & Culture Co., the leading toy
entertainment company in China, will together introduce BLAZING TEAM to
consumers in new markets with new entertainment and an innovative toy
line. The companies have a joint venture agreement to co-develop brands
within their portfolios globally.

The BLAZING TEAM franchise will first launch in the U.S. as an
all-new animated series airing on Discovery Family Channel beginning
November 13 with international distribution to follow in 2016. The
series is produced by Alpha in association with Hasbro Studios and will
introduce audiences to the mystical world of Yo Kwon Do, a practice that
blends the skill of the yo-yo with the power of martial arts.

The BLAZING TEAM series features a group of ordinary teens who
begin to recognize the extraordinary capabilities they have within when
Yo Kwon Do master Lao Shi takes them under his wing to combat the
growing darkness in their city and teach them power of Yo Kwon Do. The
show kicks off with a two-part premiere on Friday, November 13 at 6:30
a.m. and 7 a.m. on Discovery Family Channel.

In 2016, Hasbro will introduce a line of BLAZING TEAM yo-yo
products featuring different difficulty levels. The line will launch in
the U.S. beginning in March 2016 followed by additional markets later in
the year.

“We are thrilled to be working with Alpha to bring this powerful brand
to new fans across the globe with new action-packed entertainment and an
innovative product line that brings the fantasy of Yo Kwon Do to life, ”
said John Frascotti, president of Hasbro Brands.

“Collaborating with Hasbro on the launch of BLAZING TEAM will allow us
to reimagine our most popular brand for new audiences around the world,”
said Mr. Cai Xiao Dong, President of Alpha. “We look forward to
introducing fans to this exciting property beginning with the animated
series on Discovery Family in the U.S. this fall.”

About Hasbro

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and lifestyle
licensing, Hasbro fulfills the fundamental need for play and connection
with children and families around the world. The Company’s Hasbro
Studios and its film label, ALLSPARK PICTURES, create entertainment
brand-driven storytelling across mediums, including television, film,
digital and more. Through the company’s commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world and to positively impact the lives of
millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

HAS-B

About Guangdong Alpha Animation & Culture Co.

Guangdong Alpha Animation and Culture Co., Ltd. (SZSE: 002292) is the
largest animation group and a leading pan-entertainment platform in
China. Established in 1993, Alpha has transformed from a toy- oriented
company to an entertainment focused enterprise. It possesses a strong
content ecosystem featuring novels, comics, animations as well as
movies, providing solid foundation for activities spanning across mass
media, toys, consumer products, education, and theme parks. Owning more
than ten animation studios, Alpha has been taking a multi-dimensional
brand strategy to foster original properties and products. The company’s
lineup of star properties includes Pleasant Goat and Big Big Wolf, Armor
Hero, Balala the Fairies and Super Wings, targeting the K-12 group, as
well as One Hundred Thousand Bad Jokes, B.E.E., The Raksasa Street,
Backkom and Taichi Mice for people of all ages, especially adolescents.
For more information, please visit www.gdalpha.com.

Contacts

Hasbro Global Communications
Nicole Agnello, 401-727-5947
Nicole.agnello@hasbro.com