H&M U.S. Announces Exclusive for Black Friday, an All Black Collection

NEW YORK–(BUSINESS WIRE)–#BlackFriday—H&M, Hennes & Mauritz, announces the first Black Friday fashion
collection for ladies, men’s, kids and home available for a limited time
from November 25th in stores and on online at hm.com. The collection
features on trend, all black looks designed exclusively for the biggest
shopping day of the year!

Premiering the brands’ first Black Friday fashion collection, H&M’s
design team created a comprehensive high fashion collection exclusively
for Black Friday, offering fashion and quality at the best price just in
time for the holiday season. Including an array of key fashion items,
ladies can find the latest fashion including luxe bomber jackets with
printed motifs that can be worn during the day with a pair of denim
jeans or swapped out with black faux leather pants to transition into
the evening. A velour track suit is this year’s must have and essential
for keeping it casual. Cut out and lace detailed tops or bodysuits can
be dressed up with velvet platform or worn casually with cozy knits. For
men, Graphic tees can be paired with faux leather pants for a casual
vibe, or a heathered button down provides a clean and sophisticated
night-time look with a high shine bomber to complete the look.

Kids will look sharp and have fun dressing up for the upcoming holiday
season. Girls will love black and grey tulle dresses with added sparkles
for those upcoming recitals, while the boys will look dapper in the
perfect black suit with a polished lapel. Spruce up your place for the
holidays with H&M Home. Pick up a much needed throw to keep you warm
through those cold evenings or update your bedding with a new duvet in a
rich color for the winter months.

In addition to H&M’s exclusive Black Friday collection, there will be
special deals in store and online beginning November 17th and Online
Cyber Monday from November 27th. H&M stores will be closed on
Thanksgiving Day and open on Black Friday! Check HM.com for store
locations and specific hours.

For Black Friday Collection Campaign images click here
For
Black Friday Ladies Collection Still Life Images click here
Black
Friday Men’s Collection Still Life Images click here
For
Black Friday Kids Collection Still Life Images click here
For
Black Friday Home Collection Still Life Images click here

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and
quality at the best price in a sustainable way. In addition to H&M, the
group includes the brands & Other Stories, Cheap Monday, COS, Monki and
Weekday as well as H&M Home. The H&M Group has more than 4,200 stores in
64 markets including franchise markets. In 2015, sales including VAT
were SEK 210 billion and the number of employees is more than
148,000. For further information, visit hm.com.

Contacts

H&M
Marybeth Schmitt, +1 (646) 336-3200
Mediarelations.US@hm.com
or
Paul
Wilmot Communications
Nicolette Ficchi, +1 (212) 206-7447
NFicchi@paulwilmot.com