India Detergent Market Overview 2016-2021 – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets (
has announced the addition of the “India
Detergent Market Overview”
report to their offering.

According to India Detergent Market Outlook, 2021, the overall market
for detergent is growing with a CAGR of 13.06% from the last five years.

Detergents are available in three forms, namely powder detergent, bar
detergent and liquid detergent. Powder detergents are widely accepted by
Indian consumers and dominate the industry. Even though detergent bars
are still used in rural areas, they are fast disappearing from the
market because of ineffectiveness.

The detergent industry in India is mostly captured by organized players,
but unorganized regional players have a significant hold on the rural
areas. HUL, Rohit Surfactants, P&G, Nirma and Jyothy Laboratories are
the major players in the organized market. They have popular brands like
Ghari, Surf Excel, Active Wheel, Rin, Tide, Nirma, Ariel, Mr. White and
Henko in their product portfolio.

On the basis of pricing, the organized detergent market can be further
divided into three categories, such as popular (economy), mid-range and
premium. The popular category consists of brands like Ghari, Nirma and
Wheel; the mid-range category consists of Tide, Rin and Mr. White; and
the premium category includes Surf Excel, Henko and Ariel. Hindustan
Unilever dominates the high-priced premium and mid-range category,
whereas Ghari dominates the low-priced popular category.

Product Type:

– Powder Detergent

– Bar Detergent

– Liquid Detergent

Key Categories Covered:

– Popular

– Mid-range

– Premium

Key Topics Covered:

1. Executive Summary

2. India Detergent Market Outlook

2.1. Market Size By Value

2.2. Market Share

2.3. India Organized Detergent Market Outlook

2.4. India Unorganized Detergent Market Outlook

2.5. Product, Price and Variant Analysis

3. India Economic Snapshot

4. Channel Partner Analysis

5. Competitive Landscape

5.1. Porters Five Forces

5.2. Company Profiles

6. Strategic Recommendations

Companies Mentioned

Hindustan Unilever Limited

Procter & Gamble Home Products Ltd.

Rohit Surfactants Private Limited

Nirma Limited

Jyothy Laboratories Limited

For more information visit


Research and Markets
Laura Wood, Senior Manager
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Sector: Laundry
Care and Detergents