New Go365 Wellness Program Rewards Humana Medicare Advantage Members who Pursue Better Health

Innovative platform helps Medicare Advantage members start their
health journey and stay with the program every step of the way

LOUISVILLE, Ky.–(BUSINESS WIRE)–Humana Inc. (NYSE: HUM) today announced that Go365™, a wellness and
loyalty program known previously as HumanaVitality®, will launch on Jan.
1, 2017, as a program in most Humana Medicare Advantage plans through
online and offline channels. Go365 will also be available to Commercial
employers who have medical insurance through Humana and employers who
purchase it as a stand-alone wellness program.

Go365’s design will help motivate Medicare members and inspire positive
life changes by providing a fun and easy way to track healthy habits and
activities, including obtaining recommended wellness check-ups,
immunizations and screenings. Those habits are recognized, and members
are rewarded with “Bucks,” which have no cash value but can be redeemed
in the Go365 Mall for items like gift cards, movie tickets and
Go365-compatible fitness devices.

Members are able to choose their level of engagement and participate in
personalized activities tailored to their specific health needs and

“We want Medicare beneficiaries to stay engaged in their health as they
age, and wellness programs like Go365 make it easier to start with
healthy activities each and every day,” said Joe Woods, Vice President,
Go365. “Go365’s special features make healthy choices and working toward
personal healthy goals rewarding and fun.”

The program features multiple user benefits, including:

  • A dashboard for members to easily view their current progress,
    available Bucks, daily and monthly stats, and activities they can
  • Multiple ways to engage and earn Bucks, including taking a Go365
    Health Assessment, completing a verified workout or getting a
    biometric screening.
  • Go365 makes it easier for members to earn more Bucks by rewarding
    members at nearly all levels of physical activity.
  • For the first time, Go365 members can access all activities in a
    central location and choose which ones best fit their personal
    wellness goals.

Medicare beneficiaries who are interested in utilizing Go365 should
to research which Humana Medicare Advantage plans include this program
and learn more about each plan’s benefits. For more information on
Go365, visit

About Go365

Go365™ is a wellness and rewards program deeply rooted in behavioral
economics and actuarial science to motivate and reward members for
taking steps to improve and continue their healthy behaviors. The
program will serve more than 5 million members nationwide with over 105
million member months of data. By integrating rewards with health, Go365
provides the tools and support to help the program’s members live
healthier lives and reduce healthcare costs.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health and
well-being company focused on making it easy for people to achieve their
best health with clinical excellence through coordinated care. The
company’s strategy integrates care delivery, the member experience, and
clinical and consumer insights to encourage engagement, behavior change,
proactive clinical outreach and wellness for the millions of people we
serve across the country.

More information regarding Humana is available to investors via the
Investor Relations page of the company’s web site at,
including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Calendar of events
  • Corporate Governance information

More Information:

This information is not a complete description of benefits. Contact the
plan for more information. Limitations, copayments and restrictions may
apply. Benefits, premium and member cost share may change on January 1
each year. The provider network may change at any time. You will receive
notice when necessary.

Humana Inc. and its subsidiaries (“Humana”) do not discriminate on the
basis of race, color, national origin, age, disability, or sex.

English: ATTENTION: If you do not speak English, language assistance
services, free of charge, are available to you. Call 1-800-552-0771
(TTY: 711).

Español (Spanish): ATENCIÓN: Si habla español, tiene a su disposición
servicios gratuitos de asistencia lingüística. Llame al 1-800-598-1031
(TTY: 711).

繁體中文 (Chinese): 注意:如果您使用繁體中文,您可以免費獲得語言援助服務。請致電1-800-552-0771 (TTY:711).


Humana Corporate Communications
Ross McLerran, 210-325-9904