On Location Experiences Expands Super Bowl Ticket Inventory

NFL Increases Ticket Allocation to On Location, Giving the
League’s Official Hospitality Partner Ability to Create Exclusive Super
Bowl LI Fan Experience Packages

NEW YORK–(BUSINESS WIRE)–On Location Experiences, the official hospitality provider of the
National Football League, will receive an additional allocation of Super
Bowl tickets through an expansion of its existing relationship with the
NFL. A vote of league owners this morning in Charlotte, NC, modified the
allocation of Super Bowl tickets among the league and clubs, paving the
way for the expansion of the long-term relationship.

The revised deal gives On Location the ability to create up to 9,500 fan
travel and hospitality packages for the NFL’s premier event, enabling
the company to both meet growing demand and create new and custom
opportunities for fans to have access to once-in-a-lifetime experiences
that could only be possible from an official NFL partner.

The new allotment of tickets takes effect this season, beginning with
Super Bowl LI, slated for Feb. 5, 2017 at NRG Stadium in Houston.

“What makes this agreement so powerful is that it delivers transparency,
certainty and the type of memorable, premium experience fans expect and
deserve,” said John Collins, CEO of On Location Experiences. “By dealing
directly with On Location, the process for fan participation in this
premier event is being upgraded from the vague, inconsistent and
sometimes unreliable services that have been typically available in the
past. We are grateful to the NFL for placing its confidence and trust in
On Location and look forward to bringing quality, customized experiences
in line with Super Bowl level expectations.”

“The NFL is committed to providing fans unique, high-quality experiences
around our biggest events,” said Kevin LaForce, Senior Vice President
Corporate Development for the NFL. “Through our partnership with On
Location, we are focused on delivering exceptional value to our fans
through a direct and reliable source they can trust.”

On Location Experiences will be the premier source for Super Bowl
premium packages beginning in June 2016. On Location will offer fan
packages at multiple price levels, along with packages that are held for
fans of the teams who ultimately end up in the Super Bowl. Additional
information is available at www.nflonlocation.com
and by calling 844-384-9980.

About On Location Experiences

On Location Experiences is a premium experiential hospitality business
owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity (the
entity that oversees the NFL’s private equity efforts) and Jon Bon Jovi.
On Location Experiences specializes in custom domestic and international
event and hospitality experiences in the worlds of sports and

On Location is the official hospitality provider of the NFL, providing
proprietary fan access to marquee NFL events, including the Super Bowl,
Pro Bowl, NFL Draft, and International Series Games in London. On
Location is expanding its offerings through new partnerships, including
the acquisitions of Anthony Travel, the nation’s largest provider of
sports and travel management services, and Runaway Tours, the VIP
hospitality business for premier music acts that was founded by Bon Jovi.


On Location Experiences:
Dan Gagnier, 646-273-9391
Football League:

Brian McCarthy, 212-450-2069