PBS KIDS and Whole Foods Market Unveil Exclusive Holiday Toy Line
New Aurora® plush toys encourage kids to
learn about endangered species and PlanToys®
help build motor skills
ARLINGTON, Va–(BUSINESS WIRE)–PBS
KIDS and Whole
Foods Market’s (NASDAQ: WFM) multi-year partnership continues this
holiday season with the launch of new Aurora® plush
animals and PlanToys® wooden toys. Beginning today,
the toy collections will be available at Whole Foods Market stores
nationwide and online at shop.pbskids.org.
All net proceeds from purchases of the toys will support PBS KIDS’
mission to empower children to succeed in school and in life.
Additionally, Whole Foods Market will donate one percent of total sales
to Whole
Kids Foundation®, an organization dedicated to improving
children’s wellness and nutrition.
“PBS KIDS’ partnership with Whole Foods Market encourages kids to learn
through play, helping us achieve our shared goal of supporting
children’s development,” said Lesli Rotenberg, Senior Vice President and
General Manager, Children’s Media and Education, PBS. “With new toys
that tap into kids’ innate curiosity and excitement about animals, we
hope that children will learn about endangered species and their role in
the environment, sparking their love of discovery and exploration.”
This year, the Aurora plush toy collection features 16 animals,
including eight endangered species, such as the Maui Dolphin, Orangutan
Baby and Snow Leopard. Each plush animal includes a fun fact designed to
inspire children to learn about the importance of protecting wildlife.
“We are so happy to continue our partnership with PBS KIDS and to
support both their mission and Whole Kids Foundation’s mission,” said
Jeanne Tamayo, Global Buyer at Whole Foods Market. “We’re proud to work
with a like-minded brand and to feature beautiful toys that are made
ethically and sustainably.”
The PBS KIDS holiday toy collection also includes a line of sustainably
manufactured wooden PlanToys®, such as a Field-to-Farmstand
set and a unique Safari Animals Croquet set. PlanToys are made with
natural rubber wood, organic pigment and certified formaldehyde-free
E-zero glue, offering a sustainable toy option for gift givers. All 33
PBS KIDS plush and wooden toys are available for under $30.
About PBS KIDS
PBS KIDS, the number one educational media brand for kids, offers all
children the opportunity to explore new ideas and new worlds through
television, digital platforms and community-based programs. Kidscreen-
and Webby Award-winning pbskids.org
provides engaging interactive content, including digital games and
streaming video. PBS KIDS also offers mobile apps to help support young
children’s learning. The PBS KIDS Video app is available on a variety of
mobile devices and on platforms such as Roku, Apple TV, Amazon Fire TV,
Android TV, Xbox One and Chromecast. For more information on specific
PBS KIDS content supporting literacy, science, math and more, visit pbs.org/pressroom,
or follow PBS KIDS on Twitter
and Facebook.
About Whole Foods Market®
Founded in 1978 in Austin, Texas, Whole Foods Market is the leading
natural and organic foods supermarket, the first national “Certified
Organic” grocer, and uniquely positioned as America’s Healthiest Grocery
Store™. In fiscal year 2015, the Company had sales of approximately $15
billion and currently has 455 stores in the United States, Canada, and
the United Kingdom. Whole Foods Market employs approximately 87,000 team
members and has been ranked for 19 consecutive years as one of the “100
Best Companies to Work For” in America by Fortune magazine. For more
information, please visit www.wholefoods.com.
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Contacts
PBS
Maria Vera, 703-739-3225
mvera@pbs.org
or
PBS
Allison
Salzberg, 617-585-5793
asalzberg@360pr.com
or
Whole
Foods Market
Emily Wright, 512-542-3725
Emily.wright@wholefoods.com
