Schwarzkopf® Professional recognized by Beauty Launchpad magazine

Stylists nominate Schwarzkopf® Professional color and styling products
for Readers Choice Awards

CULVER CITY, Calif.–(BUSINESS WIRE)–Schwarzkopf® Professional is honored to announce that they have been
awarded Readers’ Choice Awards by Beauty Launchpad magazine for
three of their products. These awards, which are nominated and
determined entirely by Beauty Launchpad’s readers, are announced
annually in December. Thousands of nominations are submitted, and
stylists – the magazine’s primary audience – vote online for their
favorite products.

The following Schwarzkopf Professional products captured the Readers‘
Choice Awards:

  • COLOR – Permanent: Schwarzkopf® Professional (IGORA Royal®)
  • STYLING – Curl Enhancer: Schwarzkopf® Professional (OSiS+®
    Bouncy Curls)
  • STYLING – Finishing Serum: Schwarzkopf® Professional (BC
    Bonacure® Color Freeze Gloss Serum)

Beauty Launchpad highlights these products in the December issue
of the magazine.

“Schwarzkopf Professional’s innovation, trend forecasting and attention
to the hairdresser has led to three amazing wins – Readers’ Choice
Awards from Beauty Launchpad magazine,” commented Rossa Jurenas, Color
Director for Schwarzkopf Professional, North America. “It is an honor to
attain this achievement! Schwarzkopf Professional constantly pushes the
envelope to develop products that address hairdressers’ needs and wants.
We are thankful for this achievement and appreciate the recognition.”

Each year, thousands of nominations are made online, and stylists have
the opportunity to vote in categories that include Best Haircare, Best
Styling and Best Haircolor.

Damien Carney, Creative Director for Schwarzkopf Professional North
America added, “IGORA Royal® brand is used by iconic hair colorists
world-wide. Its results, science and technology give confidence to any
colorist because it’s predictable, and reliable. The IGORA Royal® range
simply allows hair colorists to push the boundaries of the norm. The
end result is divine, healthy, shiny and totally amazing hair. It is the
perfect balance between science, technology, technique and artistry.
This product is a well-deserved award winner, and we are humbled by the
honor.”

About Henkel
Henkel operates globally with a well-balanced
and diversified portfolio. The company holds leading positions with its
three business units in both industrial and consumer businesses thanks
to strong brands, innovations and technologies. Henkel Adhesive
Technologies is the global leader in the adhesives market – across all
industry segments worldwide. In its Laundry & Home Care and Beauty Care
businesses, Henkel holds leading positions in many markets and
categories around the world. Founded in 1876, Henkel looks back on more
than 140 years of success. In 2015, Henkel reported sales of 18.1
billion euros (20.1 billion US dollars), adjusted operating profit of
2.9 billion euros (3.2 billion US dollars). Its three top brands, Persil
(detergent), Schwarzkopf (hair care) and Loctite (adhesives) generated
more than 6 billion euros (around 6.6 billion US dollars) in combined
sales. Henkel employs around 50,000 people globally – a passionate and
highly diverse team, united by a strong company culture, a common
purpose to create sustainable value, and shared values. As a recognized
leader in sustainability, Henkel holds top positions in many
international indices and rankings. Henkel’s preferred shares are listed
in the German stock index DAX. For more information, please visit www.henkel.com

Henkel in North America
Henkel markets a wide range
of well-known consumer and industrial brands in North America, including
Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants,
got2b® hair gels, and Loctite® adhesives. Visit www.henkel-northamerica.com
for more information.

Contacts

Henkel
Delker Vardilos, 860-571-5344
Delker.Vardilos@henkel.com

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