SheKnows Media Ranks First Within comScore’s Lifestyle Category
The Digital Media Brand Continues to Lead comScore’s Female Audience
in Lifestyles Category for the 18th Consecutive
Month
NEW YORK–(BUSINESS WIRE)–SheKnows
Media, a leading women’s media company with 292 social media
fans and followers, today announced that it is now the number-one
lifestyle digital media company with nearly 79 million unique visitors
per month.1
The company, whose owned and operated properties include sites like SheKnows.com,
BlogHer.com,
STYLECASTER.com
and HelloFlo.com,
also maintains the leadership position as it relates to reaching women,
ranking first within comScore’s Lifestyles category in Female Audience
for the last 18 consecutive months.2 In addition, SheKnows
Media is the top site for millennial moms, ages 18 to 34.3
“Assuming the lead position on comScore’s Lifestyle Category is directly
attributed to our ongoing efforts to deliver purpose-driven content that
builds community, celebrates authentic voices and stays true to our
mission of women inspiring women – a commitment that carries forth into
the fabric of our business, where women comprise more than 72% of our
leadership team,” said Philippe Guelton, SheKnows Media’s Chief
Executive Officer.
Over the past year, the company has challenged gender stereotypes with
the launch of the annual #Femvertising
Awards and #TheFWord
UGC video contest, as well as created a supportive environment for
female entrepreneurs through its new #Fail
series and The
Pitch platform, which has mentored more than 50 women founders to
date. SheKnows Media also gives the next generation a voice through
47-plus Hatch
mission-based workshops for teens and tweens and Big
Topics, Little Humans – a new video series capturing the unscripted,
authentic and often funny reactions young kids have to pop-culture
events.
Finally, in March 2016, SheKnows Media completed its acquisition of HelloFlo.com,
a premier women’s health brand that seeks to normalize the conversation
around women’s bodies by offering advice, inspiration and products for
women and girls.
“I am confident we’ll continue to grow our reach by building upon these
initiatives, strengthening each of our brands’ point of view and
editorial voice, and by further developing Momentum,
our proprietary technology platform that allows advertisers to produce
authentic branded content at scale by connecting them with the 21,000
influencers who belong to our Experts
Among Us community,” Guelton added.
To learn more, visit corporate.sheknows.com.
1 comScore, Media Metrix, Multiplatform Key Measures Report,
Lifestyles Category, May 2016, U.S.
2 comScore, Media Metrix, Multiplatform Key Measures Report,
Lifestyles Category – Target Audience = All Females, Dec 2014 through
May 2016, U.S.
3 comScore, Plan Metrix, Plan Metrix Key Measures Report,
Lifestyles Category – Target Audience = Females 18-34 Parent:Yes, April
2016, U.S.
About SheKnows Media
SheKnows
Media is the number-one women’s lifestyle digital media company with
79 million unique visitors per month (comScore, Media Metrix,
Multiplatform Key Measures Report, Lifestyles Category, May 2016, U.S.)
and 292 million social media fans and followers. The company operates a
family of leading media properties that include SheKnows.com,
BlogHer.com,
STYLECASTER.com
and HelloFlo.com.
SheKnows Media also organizes the conference #BlogHer16:
Experts Among Us, the largest annual celebration of women online
content creators, social media influencers and brand executives, taking
place in Los Angeles, August 4-6, 2016. With a mission of women
inspiring women, SheKnows Media is revolutionizing the publishing
industry by forging a new kind of model that seamlessly integrates
users, editors and content creators onto a single platform designed to
empower all women to discover, share and create. Whether it’s parenting
or pop culture, fashion or food, DIY or décor, our award-winning
editorial team, Experts, bloggers and social media influencers produce
authentic and on-trend content every day. We dig deep to learn what
makes our audience tick, revealing unexpected insights on women and
digital media. Our robust, end-to-end suite of premium branded content
and influencer marketing solutions generate more than 2 billion ad
impressions per month (sources: DFP), allowing brands to distribute
authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices
in Los Angeles and Chicago. We also operate internationally in Canada,
Australia and the United Kingdom.
Contacts
SheKnows Media
Jenni Ottum, 480-231-4887
Public Relations
Director
Jennifer.Ottum@SheKnows.com
