World Renowned Digital Influencers Reimagine Summer Camp with the Launch of Camp17

Founded in Partnership with Mills Entertainment and Creative Artists
Agency, Camp17 is an Unprecedented New Immersive Fan Experience,
Combining World Renowned Digital Influencers with the Unforgettable
Experience of Summer Camp

LOS ANGELES–(BUSINESS WIRE)–Digital influencers and entrepreneurs Bethany Mota and Tyler Oakley have
teamed up with Mills Entertainment, the leading producer of live
experiences featuring digital native talent, and leading entertainment
and sports agency Creative Artists Agency (CAA) to launch Camp17.
Creators Meghan Rienks and Connor Franta are also headlining their own
specialty designed camps as part of the Camp17 inaugural season this
summer. Designed for campers ages 10-16, Camp17 is a series of themed
camps providing one-of-a-kind experiences, where fans interact with
their favorite digital influencers in a fun and safe environment that
nurtures authenticity, personal growth, and the creation of friendships
and memories that last a lifetime.

Bethany Mota and Tyler Oakley Launch #bestcampever

Mota and Oakley take the reins at their one-of-a-kind summer camp
experience, billed as #bestcampever. With their favorite digital
creators as Co-Head Counselors, campers will participate in classic
activities like ceramics, swimming, soccer, color wars, yoga, and
cooking. This immersive seven-day, six-night camp kicks off August 21 at
Camp Wah-Nee in Torrington, CT.

“I am really looking forward to getting to know my viewers in such an
immersive setting,” said Mota. “Tyler and I have been busy preparing
unique activities that will promise to provide a week full of learning
and memories to last a lifetime.”

“Having experienced firsthand all the joys of summer camp, I am thrilled
to be a part of this new adventure with fellow camp enthusiast, Bethany
Mota,” said Oakley. “Unplugging is a good thing. This means turning off
your computers, cell phones and other outside influences and when we can
disconnect from the distractions of everyday we can concentrate on
reconnecting with ourselves and with each other.”

Meghan Rienks Unveils Camp a.i.m., Camp17’s First Specialty Camp

Camp a.i.m. (authentic, inspiration, and motivation) launches Memorial
Day weekend in Southern California, headlined by 22-year-old lifestyle
new media star Rienks. Set at David Oved Retreat Center in Big Bear
Lake, this girls-only, four-day, three-night camp, beginning May 27, is
focused on self-empowerment and helping girls look and feel good from
the inside out. Activities include classes focused on improvisational
theater, fitness, and pilates, as well as camp favorites such as a
ceramics, swimming, photography and soccer.

“I’m so excited about this project because camp played such a huge role
in my childhood and young adult life,” said Rienks. “From being a camper
to becoming a counselor myself – this a great, full circle moment now
that I have the opportunity to take on this leadership position in
creating my own dream camp for my followers.”

Connor Franta to Headline Camp17’s Creator Camp

Beginning August 22, digital content creator and entrepreneur Franta
headlines Creator Camp at Camp Beber in Mukwonago, WI. Over the course
of five days, attendees will have the opportunity to learn the creative
and technical secrets, directly from a renowned self-made social media
influencer. From shooting and editing videos to finding their own voice,
camp attendees will leave with a new understanding of social media and
content creation, all while having a fun-filled camp experience.

“I am so excited to be a part of Camp17. This is a fun and unique
opportunity to spend some creative one-on-one time with my viewers,”
said Franta. “I’m looking forward to being able to share insights into
what goes on behind the camera and within my creative process. Attendees
can look forward to developing a style of their own and sharing the
outcome with their peers. From photography to cinematography, we’ll be
exploring all things visual over our few days together.”

Mills Entertainment, the leading producer of alternative live
entertainment in the U.S., will oversee development, planning, and
execution of Camp17. Registration is open now, and can be accessed at www.GoCamp17.com,
and fees range from $1,095 to $1,995 (depending on length of camp).
Camp17 has also allocated spaces for campers from economically
disadvantaged backgrounds, and will award scholarships to one in every
10 campers in 2016. Campers can apply for scholarships through the
website.

“Throughout the past couple years, in response to overwhelming consumer
demand, we have put an emphasis on the creation of innovative, live
experiences surrounding digital native talent, and as such, have become
the leader in this space,” said Mike Mills, President, Mills
Entertainment. “We are excited to work closely with these incredible
artists and our partners at CAA to unveil what we believe will be the
next generation in immersive events, Camp17.”

Mills Entertainment collaborates with top networks, agencies, and
licensors to create original, world-class live experiences. In the last
six months, Mills Entertainment has produced events in more than 300
cities in 12 countries and across five continents. With full global
distribution and partnerships worldwide, Mills Entertainment takes shows
from concept to stage, serving as a full creative partner in realizing
the vision. The company has comprehensive expertise and experience in
creating unique live experiences from the digital sphere, having
produced worldwide tours for Tyler Oakley, Lilly Singh, and KianAndJC in
2015, with plans for Ricky Dillon & Trevor Moran, The Roman vs. Fousey
Tour (with Fousey and Roman Atwood, two of YouTube’s best known
pranksters), and others set for 2016. CAA acquired an equity position in
Mills Entertainment in April 2015.

“CAA has a solid track record of innovating new businesses that harness
the agency’s deep resources to create opportunities in areas that are
ripe for disruption,” said Kaitlyn Powell, Business Development
Executive, CAA. “We worked closely with our colleagues at Mills
Entertainment to conceptualize Camp17, and are thrilled to partner with
Bethany, Meghan, Tyler, and Connor to grow it into a global business.”

In addition to Mota and Rienks, CAA represents many of the world’s most
accomplished digital native artists. CAA’s Digital Talent and Packaging
group connects clients with digital media partners and advertisers to
create original content and multi-platform initiatives. The group
packages digital series, develops sponsorship and content integration
opportunities for corporate marketers, and advises clients in the
formation of new companies.

Mota is represented by CAA, Tony Mota, and attorney Jon Moonves of Del,
Shaw, Moonves, Tanaka, Finkelstein, and Lezcano. Oakley is represented
by Lisa Filipelli of Big Frame and attorneys Adam Kaller and Ryan
Pastorek of Hansen, Jacobson, Teller, Hoberman, Newman, Warren, Richman,
Rush & Kaller. Rienks is represented by CAA, Untitled Entertainment, and
attorney Jamie Afifi of Ziffren Brittenham. Franta is represented by
Andrew Graham of Big Frame and attorney Ryan Pastorek of Hansen,
Jacobson, Teller, Hoberman, Newman, Warren, Richman, Rush & Kaller.

ABOUT BETHANY MOTA

YouTube superstar and entrepreneur Bethany Mota has become one of the
most powerful voices in social and new media. Today, Mota’s YouTube
channel has more than 9 million subscribers, and her videos have been
viewed close to a billion times. Having grown into a true trendsetter,
she also has 3 million dedicated followers on Twitter, and 5 million
followers on Instagram.

In December 2013, Mota designed and launched the first of many
collections for apparel brand Aeropostale. Targeted at teens 14 to 17
years old, the line can be found in more 900 stores around the country
and includes apparel, fragrance, and accessories. The success of Mota’s
design work led her to becoming the #1 searched fashion designer on
Google in 2014.

Mota’s popularity and entrepreneurship in the branding and digital space
has garnered recognition by a number of top outlets, including TODAY
and The View, as well as TIME Magazine, which hailed her
one of the most influential teens in 2014; Vogue, who called her
one of the top YouTubers taking over the world; and Business Insider,
which named her one of the most powerful people in Hollywood; among many
others. Additionally, Mota has been featured on various publications’
covers, including Seventeen Magazine, Fast Company, Latina, and AdWeek,
among others.

She regularly travels the country and globe to mentor and help build
other social networks. In 2014, Mota released her first single, “Need
You Right Now,” which debuted at #3 on the iTunes charts. She was a
contestant on season 19 of ABC’s hit competition series Dancing with
the Stars
, where she placed in the top four.

Mota kicked off 2015 with an interview with President Obama following
his State of the Union address, which was viewed by millions of people
around the world. A vocal advocate of social causes, she has also
partnered with two organizations, UNICEF, and PACER National Bullying
Prevention Center, to front campaigns targeted at teens.

ABOUT TYLER OAKLEY

Tyler Oakley is an independent creator on YouTube, one of the largest
digital platforms to date. With over 8M+ subscribers on YouTube and over
22M+ across his social media platforms, he has been established as one
of the most influential LGBTQ+ vloggers. Oakley’s videos are hilarious,
engaging, and unapologetically personal. Oakley’s passion for
storytelling has also topped the iTunes charts, with his podcast Psychobabble
reaching #1 with his cohost Korey Kuhl. He also completed 30 stops of
his international Slumber Party themed tour, embarked on 20 stops for
his international book tour for his new book, BINGE and just released
his much anticipated documentary, SNERVOUS.

Among his many accomplishments, Oakley is politically active, having met
with both the President and the First Lady of the United States on using
digital platforms to connect with youth, and has raised over $1M for The
Trevor Project in the past couple years. He has been nominated and won
Teen Choice Awards, Streamy Awards, Podcast Awards, and more. He has
extensive experience interviewing celebrities on the red carpet (i.e., Kids
Choice Awards, MTV Movie Awards, The Grammy Awards
), hosting award
shows (i.e., mtvU Fandom Awards, Streamy Awards) and repeatedly appears
on daytime and latenight talk shows (i.e., The Ellen DeGeneres Show,
The Late Late Show with James Corden, The Talk
). He was also named
one of Time Magazine’s 30 Most Influential People on the Internet
and included in The Hollywood Reporter’s Top 25 Digital Stars
list.

After eight years of being on YouTube, Oakley continues to dominate both
the digital and mainstream world and uses his platform as a voice for
today’s youth.

ABOUT MEGHAN RIENKS

Meghan Rienks is a lifestyle content creator and actress with a wildly
popular YouTube channel (www.youtube.com/meghanrienks)
that reaches more than 2.5 million subscribers. Her humor, candidness,
and charisma set her apart from most. Her recent acting credits include Makeup
Mishaps
for Estee Lauder’s ilovemakeup channel, Honest Teacher for
Hearst Media, and Shipping Julia for AwesomenessTV. She was
recently named Teen Vogue’s Top 6 Instagram A-Listers. Rienks was
the first YouTube creator to participate in the Ad Council’s Creators
for Good program to help prevent Teen Dating Violence and empower teens.
She can also been seen hosting the popular series Beauty Break on
ClevverStyle.

ABOUT CONNOR FRANTA

Connor Franta has grown from YouTube personality to global trendsetter
and entrepreneur, with an audience of more than 15 million continuing to
increase exponentially across social platforms. He has taken his brand
beyond the realms of social media by penning the New York Times
bestselling memoir A Work in Progress
(Simon & Schuster), curating the Billboard-charting Common
Culture Music Series compilation albums, and co-founding Heard Well, the
first record label powered by social tastemakers. Earlier this year, he
launched a specialty coffee line, Common Culture Coffee, a specialty
coffee line part of his Common Culture brand which offers superior
clothing, premium coffee, and a variety of undiscovered musical talent.

ABOUT MILLS ENTERTAINMENT

Mills Entertainment is a leading producer and promoter of branded live
entertainment. Mills collaborates with top brands and personalities to
develop, market, and produce live events throughout the U.S. and
worldwide. Current projects include Roman vs. Fousey, Theresa Caputo
Live! The Experience, Mel Brooks: Back in the Saddle Again, Cesar
Millan, Daniel Tiger’s Neighborhood Live,
and Colin Mochrie &
Brad Sherwood.
www.millsentertainment.com

ABOUT CREATIVE ARTISTS AGENCY (CAA)

Leading entertainment and sports agency Creative Artists Agency (CAA)
represents many of the most successful and innovative professionals
working in film, television, music, video games, theatre, and digital
content, and provides a range of strategic marketing and consulting
services to corporate clients. CAA is also a leader in sports,
representing more than 1,000 of the world’s top athletes in football,
baseball, basketball, hockey, soccer, tennis, and golf, and works in the
areas of broadcast rights, corporate marketing initiatives, licensing,
and sports properties for sales and sponsorship opportunities. www.caa.com

For more information on Camp17, please visit: www.gocamp17.com.

Contacts

For Creative Artists Agency/Mills Entertainment:
Creative Artists
Agency
Beth McClinton, 424.288.2000
Beth.McClinton@caa.com
or
For
Bethany Mota:
PMK*BNC
Jennifer Abel, 310.854.4800
Jennifer.Abel@pmkbnc.com
or
For
Tyler Oakley:
Advantage PR
Mia Rose Wong, 323.848.4219
Mia@advantagepr.com
or
For
Meghan Rienks:
Metro Public Relations
Tess Finkle, 310.601.3211
Tess@MetroPublicRelations.com
or
For
Connor Franta:
Sunshine Sachs
Shane Hegeman, 323.822.9300
hegeman@sunshinesachs.com