5 Reasons Calle 13s Multiviral won that GRAMMY
“And the GRAMMY for Best Latin Rock, Urban or Alternative Album goes to…Calle 13!” It’s no shocker that Calle 13 managed to take home the…
Recording artists Residente Calle 13 (L) and Visitante of music group Calle 13, winners of Best Alternative Song, attend the 15th Annual Latin GRAMMY Awards at the MGM Grand Garden Arena on November 20, 2014 in Las Vegas, Nevada. (Photo by Jason Merritt/Getty Images)
“And the GRAMMY for Best Latin Rock, Urban or Alternative Album goes to…Calle 13!”
It’s no shocker that Calle 13 managed to take home the GRAMMY during Sunday night’s event. After all, they’re fathers to over 20 golden phonograms –between Latin GRAMMYs and GRAMMYs.
SEE ALSO: Why were not surprised with the Latino winners at the 57th GRAMMY Awards
The Puerto Rican duo took the award at the 57th annual ceremony with their latest album “Multiviral.”
Snatching the win from artists Jorge Drexler, Molotov, Ana Tijoux and Chocquibtown ?who’ve all had admirable albums as well.
Congrats Best Latin Rock, Urban, or Alternative Album ‘Multiviral’ – @Calle13 #GRAMMYs
The GRAMMYs (@TheGRAMMYs) February 8, 2015
“Multiviral” is Calle 13’s fifth studio album and marks the band’s debut release via their new independent label, El Abismo after parting ways with Sony Music. It’s also been kicking ass since its release in March 2014.
It’s a given that both the Latin Recording and Recording Academy are suckers for the hard work and creativity that Calle 13 puts in their music.
We are suckers too. And that’s why we’ve put together five reasons the urban duo deserved that win.
1) Residente Rene Perez has stated that the lyrics in the album are more existential. “Suddenly, I’ve started to be more aware, or worried, about living and dying. I thought, maybe I can do something bigger than politics”
Calle 13 delivers a free show in Peru after a concert was cancelled. Fans were happy campers, but city officials weren’t. (Photo by Scott Dudelson/Getty Images)
2) And he did, with the magical single “Respirar el Momento.” A track that took them a long time to make but in a couple of minutes sums up the meaning of life.
3) “Multiviral” is also home to fresh and inspirational singles, including the romantic record “Ojos Color Sol” with Silvio Rodriguez. Not to mention, the video which features Mexican actor Gael Garcia Bernal.
4) This album was promoted not by traditional advertising but by word of mouth, virally.
cover art for Calle 13’s “Multiviral” (Photo: El Abismo)
5) Because even though most parts of the world don’t play their music on the radio or promote their talent, Calle 13 still manages to always win big at the GRAMMYs. That deserves a toast!
LAS VEGAS, NV – NOVEMBER 20: Singer Rene Perez Joglar of Calle 13 performs during the 15th annual Latin GRAMMY Awards at the MGM Grand Garden Arena on November 20, 2014 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)
SEE ALSO: Calle 13 presents its new album Multi_Viral
And as a fun fact, Visitante Calle 13 admitted that a set of GRAMMY Awards trophies was used for percussion at some parts of the album.
Congrats Calle 13 on your GRAMMY win!
