American Express and Beyoncé’s Formation World Tour Team Up with Uber to Give Riders #AmexAccess to Sold Out Stadium Tour

Uber Riders Can Use Code ‘FORMATIONAMEX’ to Unlock In-App Experience for
Two Complimentary Tickets and a Round-Trip Ride to The Formation World
Tour in 20 U.S. Cities

NEW YORK–(BUSINESS WIRE)–American Express in partnership with The Formation World Tour announce
today a promotion with Uber to give Beyoncé fans #AmexAccess to sold out
shows across the U.S. Starting today, Uber riders will be able to
request the “FORMATION” view in the Uber iOS
or Android
app after they enter the promo code FORMATIONAMEX, while limited
supplies last. If an Uber rider requests and is matched to a “FORMATION”
ride, they will receive two tickets courtesy of American Express to the
highly-anticipated tour in their city, as well as a complimentary
round-trip uberX ride to and from the concert venue.

“We are obsessed with delivering unparalleled experiences in unique and
memorable ways,” said Deborah Curtis, vice president, Global
Experiential Marketing, American Express. “We have longstanding
relationships with both Beyoncé and Uber, and are excited to bring them
together for The Formation World Tour through this unique integration
that represents the intersection of music access and mobile technology.”

“Most people know Uber as a convenient and affordable way to get from A
to B. But it is these types of surprise-and-delight opportunities ––
like the opportunity to see Beyoncé live –– that make the Uber
experience truly unique,” Amy Friedlander Hoffman, Head of Business
Development and Experiential Marketing, Uber. “We’re beyond thrilled to
team up with American Express to offer riders complimentary access to
the sold-out Formation World Tour.”

The in-app Uber experience kicks off today in Miami for The Formation
World Tour opening night performance at Marlins Park.

How To Get In Formation for Beyoncé Tickets

Uber riders can request tickets and a round-trip uberX ride to The
Formation World Tour in a few simple steps*:

• Enter code FORMATIONAMEX in the Uber app to unlock the special
  “FORMATION” view
• Request a ride in the “FORMATION” view at the designated time on the
  day of The Formation World Tour show in your city
• If connected with a “FORMATION” ride, you’ll be picked up and
  transported to the concert venue free of charge – your Uber driver
  will have your tickets
• After the show, request an uberX for your complimentary ride home

Demand will be high and availability limited; not all riders who request
a ride will be connected with a “FORMATION” ride and receive two tickets.

*Details may vary by city. Check the Uber
blog for more information for your city.

The U.S. cities and dates where the promotion will be offered include:

For more information on the promotion and how to participate, visit https://newsroom.uber.com/amex-formation-tour/.

Card Members get #AmexAccess Every Day with Uber

Through a partnership with Uber launched in 2013, U.S. Card Members
enrolled in the Membership Rewards® program can get more rewarding Uber
rides every day – they can choose to earn 2x points or use points for
every Uber ride directly in the iOS or Android app. For more information
on the program, visit amex.co/uber.

About American Express

American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com and
connect with us on facebook.com/americanexpress,
foursquare.com/americanexpress, linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.

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About Parkwood Entertainment

Parkwood Entertainment is an entertainment and management company
founded by entertainer and entrepreneur, Beyoncé in 2010. With
headquarters in New York City the company houses departments in music
and video production, management, marketing, digital, creative,
philanthropy, publicity and a newly formed record label. Under its
original name, Parkwood Pictures, in 2008, the company released the film Cadillac
Records (2008), in which Beyoncé starred and co-produced. The
company also released the film, Obsessed (2009), with Beyoncé as
star and executive producer. Parkwood Entertainment produced The Mrs.
Carter Show World Tour (2013-2014) and co-produced the ON THE RUN TOUR
(2014).

About Uber

Uber is a technology platform that is evolving the way the world moves.
By seamlessly connecting riders to drivers through our apps, we make
cities more accessible, opening up more possibilities for riders and
more business for drivers. From our founding in 2009 to our launches in
over 400 cities today, Uber’s rapidly expanding global presence
continues to bring people and their cities closer. Follow us on Twitter: @Uber
and find us on Facebook: Uber.

Contacts

Bradley Minor, 347-205-0259
bradley.r.minor@aexp.com