Bar Soap and Body Wash Unite for the First Time with NEW DUO from Olay, Ivory and Old Spice

First NEW cleansing form to be introduced in over 20 years based on
evolving consumer habits

CINCINNATI–(BUSINESS WIRE)–Today Olay, Ivory and Old Spice introduced the latest innovation across
Procter & Gamble’s Personal Cleansing Category: DUO. DUO is a dual-sided
body cleansing buffer that revolutionizes the look and feel of clean. It
is the first time that a brand unites the clean of a bar, the care of a
body wash and the experience of a puff to give users a multi-sensory,
best of all worlds’ experience.

Recent studies have shown the ideal shower experience has evolved over
the years. People are seeking products that go beyond basic cleansing;
craving more benefits in one step. Bar soaps are perceived to clean
well, but can trade-off on delivering soft, smooth skin. Body washes are
perceived to lather and nourish well while providing a great scent
experience, but can trade-off on deep clean and exfoliation. As a
result, 34 percent of men and 44 percent of women in the U.S. say they
are using both a bar and body wash in the shower.1

“For over 130 years, from the launch of Ivory bar soap to the
introduction of our body wash, Procter & Gamble has delivered innovative
products based on evolutions in consumers’ needs,” said Stephanie
Robertson, Associate Brand Director, Procter & Gamble North America
Personal Cleansing. “The rise of the ‘dual user’ was an indication to us
that there is a void in the market, which is leading to compensating
behaviors – people using both a bar and body wash. DUOs is our answer to
reimagine the shower experience all together.”

Celebrated as “the never before seen two-sided clean,” the unique design
of DUO boasts a flexible cleanser encapsulated by a two-sided cleaning
implement – one side is smooth to soften and condition skin, while the
other is scrubby, to exfoliate and renew skin surfaces. The flexible
cleanser required a new formula consisting of the best cleaning powers
of body wash and beauty bars as well as cellulose fiber to give the
product its flexibility allowing it to conform to the body for an even
closer clean. The scrubby side includes over 10,000 microscrubbers that
provide a deeper clean than a body wash puff, while the soft side
provides a cotton-like feel for gentle cleansing. The result is a deep,
refreshing clean and noticeably invigorated, soft skin after every use.

DUO is available in Olay, Old Spice and Ivory featuring Olay and Old
Spice’s most popular scents with Olay Soothing Orchid & Black Currant
Spice Swagger and Pure Sport, and introducing a new scent from Ivory
with Refreshing Clean. DUO is available now in select mass and food
retailers and eCommerce nationwide for $9.99 – $12.99 (MSRP). For more
information, visit

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
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for the latest news and information about P&G and its brands.

1 (2015 Global Personal Care Habits & Practices Study, 2015)


Procter & Gamble
Lindsey Morahan, 513-983-1654
Katelyn Driscoll, 212-613-4933