Dannon Danimals® and Fuel up to Play 60 Help Inspire Winning Schools to Build Healthy Habits
Winners of a national retail promotion will receive field day events
with NFL players, and grants for their schools to encourage healthy
eating and physical activity
WHITE PLAINS, N.Y.–(BUSINESS WIRE)–Today, Dannon® Danimals®, the leading yogurt brand for kids, and Fuel Up
to Play 60, the nation’s largest in-school wellness program, announced
the winners of their national retail collaboration. Created to fuel
healthy changes for youth, the partnership was launched last fall to
encourage families and communities to search for one of six “golden”
Danimals Bongo bottles and/or Danimals Squeezable low-fat yogurts for
the chance to win a field day for their school with NFL Players.
With more than 19 million packages of Smoothies and Squeezable low-fat
yogurts sold at retailers across the country, and through fun and
engaging content, Dannon and Fuel Up to Play 60 helped inspire kids to
fuel up with nutritious foods and to get active for at least 60 minutes
a day.
“As the largest yogurt maker in the country, we are so proud to be part
of an initiative that helps kids benefit from physical activity and
nourishing foods like low-fat yogurt,” said Steve Platt, Vice President,
Marketing at The Dannon Company. “That’s why we are excited to celebrate
with the winners and look forward to hearing their stories about their
search for the ‘golden’ bongo.”
The six winning schools will each receive a field day event that will
include physical fitness activities and drills, along with fun nutrition
information and Danimals samples. Students and teachers will receive the
opportunity to hear from and interact with NFL players. Dannon will also
provide a total of $30,000 to the winning schools ($5,000 each) to help
support health and wellness programs.
“Fuel Up to Play 60 empowers youth in more than 73,000 schools
nationwide to live healthier lifestyles and through partnerships such as
this one with Dannon Danimals we are educating even more kids about how
to improve nutrition and physical activity habits,” said Mark Leitner,
Executive Vice President, Fuel Up to Play 60.
The winning schools came from locations across the country and the field
days will be held throughout the spring. Winning schools include:
- Alfred E. Burr Elementary School (Hartford, Conn.)
- J.C. Sawyer Elementary School (Elizabeth City, N.C.)
- John C. Myers Elementary School (Broadway, Va.)
- Martin G. Atkins Elementary School (Saginaw, Mich.)
- Roseway Heights School (Portland, Ore.)
- Weymouth Township Elementary School (Dorothy, N.J.)
Created in partnership by the National Football League and National
Dairy Council, in collaboration with the U.S. Department of
Agriculture, Fuel
Up to Play 60 creates real transformational change in schools
nationwide. As a result of the program, 13 million students are eating
better by adding nutritious foods like low-fat and fat-free milk and
milk products, fruits, vegetables and whole grains to their meals.
Additionally, 16 million are getting more physically active before,
during and after the school day.
*No purchase or payment of any kind was necessary to participate or win.
Purchase did not increase chances of winning.
About The Dannon Company
Headquartered in White Plains, New York, Dannon makes yogurt in Minster,
OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, and offers more
than 200 different flavors, styles and sizes of cultured refrigerated
and frozen dairy products to serve the diverse needs of its retail and
foodservice customers. Dannon brings health through food to as many
people as possible via its wide offering of delicious and wholesome
fresh and frozen yogurts. Dannon is committed to encouraging Americans
to eat one yogurt every day as a simple step with a convenient, popular
and nutrient dense food that can help Americans achieve healthy dietary
patterns.
Dannon is a subsidiary of Danone, and Danone is the leading maker of
yogurt worldwide, sold under the names Dannon and Danone. For more
information, visit dannon.com.
About Danimals Smoothies/Squeezable Yogurts
Danimals Smoothies provide parents with easy, fun and nutritious choices
that kids like. They are a good source of Calcium and Vitamin D to help
build strong bones and regulate muscle function. Danimals Smoothies and
Squeezables Low-fat yogurt contain no artificial colors or flavors and
no high fructose corn syrup, and they are great tasting snacks for kids.
Danimals Smoothies and Squeezables can be found in the dairy aisle of
food stores nationwide.
About National Dairy Council
National Dairy Council (NDC), the non-profit organization founded by
dairy farmers and funded by the national dairy check off program, has
been committed to research-based nutrition education and communications
since its start in 1915. NDC is dedicated to bringing to life the dairy
community’s shared vision of a healthy, happy, sustainable world – with
science as its foundation. NDC’s staff of registered dietitians,
researchers, and nutrition experts promote dairy’s role as part of a
balanced diet, as well as educate people about the farm-to-table,
table-to-farm connection. NDC has helped launch groundbreaking programs
to benefit the health and wellness of children and adults, including
Fuel Up to Play 60, which encourages youth to consume nutrient-rich
foods and achieve 60 minutes of physical activity each day. NDC has also
helped launch the Future of Food Partnership and The Great American Milk
Drive, which both address food insecurity in America. For more
information, visit www.NationalDairyCouncil.org
and www.DairyGood.org
and follow NDC on Facebook
and Twitter
(@NtlDairyCouncil).
About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity
program launched by National Football League (NFL) and National Dairy
Council (NDC), which was founded by America’s dairy farmers, in
collaboration with the U.S. Department of Agriculture (USDA). The
program encourages youth to consume nutrient-rich foods (low-fat and
fat-free dairy, fruits, vegetables and whole grains) and achieve at
least 60 minutes of physical activity every day. As a result of the
program, 13 million students are making better food choices by selecting
nutritious options like low-fat and fat-free dairy products, fruits,
vegetables and whole grains. Additionally, 16 million students are
getting more physically active during the school day as a result of the
program.
Fuel Up to Play 60 is designed to engage and empower youth to take
action for their own health by implementing long-term, positive changes
for themselves and their schools. Customizable and non-prescriptive
program components are grounded in research with youth, including tools
and resources, in-school promotional materials, a website and student
contests. Visit FuelUpToPlay60.com
to learn more.
Contacts
For Dannon Inquiries:
Michael
Neuwirth
914-872-8708
Michael.Neuwirth@dannon.com
or
For
Fuel Up to Play 60 Inquiries:
Christina Smith Marion
847-627-3207
Christina.marion@dairy.org
